The more effort you put on…

“The more effort you put in, the more you’ll be able to charge. The more value you will create.”

That’s a generalization that doesn’t really apply.

Just think of this: if that were to be true, then why…

  • Develop better technology?
  • Make things more efficient?
  • Solve problems more effectively?
  • Save time?
  • Use better what you have at hand?

All of this goes against that very principle of “more effort“.

Same goes with pricing.

It has nothing to do with how much effort it costs you to get to a fix.

Or how much time it took you to develop new tech.

Or how many hours and minutes it took you to bring something to market.

If you had a magic wand and could have gotten to that desired solution to a problem you help with in 1 second, would it be more or less valuable?

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