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That’s a question I got this morning from a client whose prices were implemented. The answer was this:
Because pricing has numbers in it, but has very little (to nothing) to do with calculations and math. A price is the maximum amount of money to pay that is accepted by the buyers in function of the value they get. If they accept it and they’re fine with it, it’s for them to decide. It has nothing to do with what the business “thinks” of it, as whether it’s “expensive” or not. Or if inflation should have an effect on it. Or if your cost structure changes. It’s all on the customer side. If it’s lower than the value they perceive they gain, they’ll be happy with it. No math. 🙂 |
