Compensating

When you’re complying with what your customers asks about price:

• “a better price”,
• “a final offer”,
• “your offer is 20% higher than the others”,
• “my cousin can do it for less”,

you’re giving away your power.

And profit.

And here’s something else. You’ll try to make up for what you’re giving away, in other things with that client.

To which, if they don’t do or argue on, you’ll look for ways to get out of it as quickly as possible.

And trying to do that is not in your customer’s best interest, nor yours.

You won’t give in full (because you’ll be considering how much more it’ll cost you).

And that’s not a sustainable business strategy.

You can own your power from the beginning.