|
Look, you don’t need to “reach the 10% of the market/segment”. We can all play the numbers game. Basic math ain’t that hard. To get to that “10%” is not rocket science. You know what’s hard? Taking a stand for something and sticking to it. Knowing that —sometimes— this “something” is not the way to go, let go and take a new approach (and a new something). Finding the ones who actually care about that something. And forget about your solutions —and your brand. If you can help them get what they want, they’ll stick to you. But that requires a quote of effort to really understand them. And see what’s best for them, and best for you. That might be less than 10%. And that’s fine. |