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Yesterday’s message was an example of what a set of assumptions —in this case, the industry I’m in— looks like. The next step about this is going all the way to the opposite. To reverse the norms, the expectations, the standard. Not to say exactly what it’d look like in reality, but to push boundaries and for you to go crazy. To go all in. Without fear of consequences. Because this is the part of the exercise that can show you glimpses of how far you could go. How you could make yourself (or your business) stand out. How you could see what’s beyond the standard. beyond the safe game. It’s about braindumping all you can think of. And how you can shape your market differently. In your own terms. |