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To avoid the discomfort of choosing who you really want to work with, you give generalities. They (mainly) are described as
Which is kinda the definition of anyone and everyone. If I asked you “Give me the name of ONE person you’d love to work with. I’ll introduce you to them“, who would that person be? It’s quite likely it’ll be more than having money to spend, in need of what you have (if at all), with a type of business (small, big, remote, etc.), and with a desire to grow. Design your customer. Without that, you’ll try to reach anyone. And end up with no one. |