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“This industry is very conservative and saving-costs-oriented. We (I) have to be price-competitive.“ Have you been in that place? Or heard someone saying that? If so, how do you know for a fact that’s the case? Today I heard that argument. And it might be valid. The next thing to question for you, if you’ve been in that place is: If they’re “saving-costs-oriented”, do they buy and invest in expensive things? If your prospects do (invest in expensive things), it’s not a saving-costs-oriented prospect. It’s just that what you offer is not valuable enough to them. And that’s ok. It’s a sign for you to focus on the ones who do find your thing valuable. |