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Fast, cheap AND good. All of them. How? You might ask. Well, setting up the right frame. To have it fast, you’d assume time is the key element. But what if it’s faster than the others? To have it cheap, you’d assume how much you can charge in comparison to others. But what if you provide options (with a high anchor)? 150 000 is cheap —compared to 5 million. To have it good. Well, if you can’t deliver good, do something else. And if you can’t deliver good, say no. Small detail here: this can be applicable if you detach your costs from your price. If you detach what you charge from your effort (and hours worked). If you focus on what your customers want. And setting the right frame. 🙂 |