To find a Product-Market Fit means you must fit into what’s already there.
What will fit into the market?
Only what’s known to fit. Nothing too different. Safe. You need to mold (fit) your product or offering to what’s in the market. A continuum of What Is.
The focus is on what you offer, meaning “How could I fit my product into the market so it (the product) competes?“
In a market where everything feels the same, what’s the tie-breaker?
Price. When your customer doesn’t know how to compare the nuances of the offerings, they default to price —the least risky price.
The other side: The Gap
To find a Product-Market Gap focuses on what your customer doesn’t find in the current market. On their unmet needs. The things, places and spaces that are overseen or even unseen.
Your challenge is to think of What Could Be. How you can, not only make things better, but different.
Are you thinking of “What Is” or about “What Could Be“?