Fitting in. It feels safe.
Find the product-market fit → safer to go onto the market (and, hopefully, sell).
Fit in with the rest → safer to not being pointed out.
Fit in → don’t stand out.
Most of us are trying to fit in. Because it feels safe.
Not creating hassle, not stirring the pot, not “being problematic“.
That way, we believe we’ll be able to make our businesses thrive. Not burning bridges in hopes of “we might work one day” —ignoring big time all the red flags.
[Spoiler: there are bridges needed to burn.]
We are a square trying to fit into a world of circles.
The Danger
Know what’s the danger of fitting in?
It moves you towards average.
If you can’t be discerned from the rest, how can you thrive?
If everybody looks the same, how can you make an impact that’s meaningfully different from others?
If you work with anybody and everybody, how can you say no to the wrong opportunities?
As friend of the list Jonathan Stark says:
But they’re also the ones who create value and make a difference and enjoy success.
Standing out is scary. But it also means you might be onto something.
Go ahead.
I’m here.