“We want a better website”
Another recent conversation.
◘ We talked with a web consultant and we’ve been told we need to improve our:
- SEO
- Responsiveness
- Load time
- And improve the design (prettiness)
○ To what end? What are you trying to achieve with this new website?
◘ Hum! Why are you asking these questions?
Those are fucking… AMAZING questions. Never thought of that, but now that you ask, I’ll think of it.
Most conversations go like this, focusing on the nitty-gritty, omitting the big picture. Leading to buyer remorse or worse: trying another flawlessly executed wrong thing (again).
Here’s the thing
None of the first actions will work if you don’t know what you want your (in this case) website to do. It’ll be all tactics without a direction or approach.
Making a conscious decision of what to do will give you at least a good head start.
It won’t do everything. At least not at the start. But it’ll give you a chance for a better-informed decision.
Choose one thing to start with, then move onto the next one. Otherwise you’ll stay at the “my [thing] doesn’t do well” regret, opening a vicious loop.
Begin with this:
What do we want [this thing] to achieve?