There are 2 (among many other) ways to approach innovation:
→ From looking at it as a siloed activity.
→ From breaking things knowing they’ll affect the whole business.
If you’re looking to break things into the innovative side, while looking for a siloed, efficient, safe approach… you might be doing it the wrong way.
Look at innovation like The Beastie Boys (check their documentary on AppleTV+).
do things.
break things.
reinvent things.
go with your gut and jump against what you find nuts/nonsense.
take a stand, not a position.
Go experiment.