Sometimes businesses are like newborns. As you —in your consulting practice— get to help them, their transition into seeing things is transformative for them.
They have their eyes closed (to a different perspective).
Then they open them, but can’t make sense of things (yet).
First they see shades.
Then, high contrast (white and black).
Then, forms (new to them).
Then, familiar forms (to them).
Then, shapes (and faces).
They start recognizing the world around.
They get to see things.
Your job —if you choose to accept it—
is to lead them into seeing new things.