Rod Aparicio

commercial strategy for b2b companies in technical markets

Advisory

Insights

The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing.

Accountability

If leadership is not 100% accountable, it’s not leadership. It can be anything else but. It takes you to own the flaws, mistakes, failures and successes. Not only to yourself

Procrastination is productive.

Friend-of-the-list and fellow daily writer, Shweta send this message about “Not all days can be equally productive, and that’s OK.” Some thoughts about this are that also, doing nothing is

Stages of risk acceptance

In short: when you have nothing, you try, fail and do whatever it takes to get things moving. That takes you to a place where things in the environment are

Weekends

As an entrepreneur, business owner, solo consultant… do you work on the weekends?

Working on the weekends

If you want, you can. But here’s the thing, you need to understand this is your choice. If you can’t say no to work, or you need to be working

Cringe

What are words / things in your industry that make you cringe? Number 1 for me this month: Storytelling. Let me know yours?

Focus on Speed + Good Enough

This way you’ll get quickly to the goal. HOWEVER… Getting quick and good enough to the wrong goal is worse than slow towards the right thing. Like the player here

Slow in the weeds

Collaboration is about getting into the weeds, about messiness. While speed and efficiencies do help, getting faster to the wrong goal or executing flawlessly the wrong thing won’t move the

The thing about scope creep

The problem is not scope creep, it’s not knowing how to: 1) limit scope. 2) get fine with good enough. 3) identify the right scope and timeline properly. When you

Helping by saying No.

Author, data architect and fellow daily emailer, Andrew Jones, wrote back to “The thing about scope creep” with an awesome insight (bolding mine): “I’d add another one: saying no.I often

I need your help on this one

Have you ever thought of getting to learn an instrument? As an adult now, or even when you were a kid. (Bonus points if you thought of it for a

Music and business

Can we think of business as music? Here’s what I mean: “Fill in the blank. Music is ______.” Now your turn. Business is ______.

A little snafu

On yday’s message the link in “Music is ____” was hidden and not clear (but clever(?)) So here it is to have more context, and clear up the message. πŸ™‚

What’s wrong with me?

Sorry, everybody. Third is a charm: https://www.tiktok.com/@oneminutebass/video/7298332506716146977?is_from_webapp=1&web_id=7327430302627677728

Can profit be a poison?

Friend-of-the-list, daily emailer and your friendly-CFO (think of it as your friendly Financial Spiderwoman), Lauren Pearl, wrote about how profit-first could be a poison pill for businesses (bolding mine). “The

A price and a price tag

While being at a department store, I saw this mic… that didn’t have a price. Approached one of the sellers and asked for help. – “Hi. This mic doesn’t have

Making sure your team stays productive

“Your team is working remotely. How can you ensure they stay productive?” A question posed by AI on linkedin. Tons of replies. All looking at the tree: productivity. Whether or

The problem with servant leadership

… is pretty much the same as with leader-follower leadership. Today’s episode of The Business of Authority with Rochelle Moulton and Jonathan Stark was about “The books that changed us”

Not doing… to think = Wasted time

Have you ever felt like when you’re working and need to make a stop to decide over which way to go, this “deciding” time is wasted time? You’re not alone.

On working on your positioning

Two things: 1. Start with the basics. Positioning β†’ Discipline for Market.Where market = a group of people trying to get something done. You figure that out, you’re getting way

Reversing

Yesterday’s message was an example of what a set of assumptions β€”in this case, the industry I’m inβ€” looks like. The next step about this is going all the way

What does it take to stand out?

Ask yourself these questions How the hell do I get to better serve my customers? What questions do I answer? What questions do I make? Don’t (over)think them. Just write

Outperforming the competition

It won’t make your brand the leader. It even won’t guarantee you higher sales. And if you’ve heard that “strategy is a set of choices to outperform the competition”, don’t

Fits & Misfits

If you qualify your customers and prospects, you’re looking for the right Fits, so that you can help them thrive, and by extension, make your business thrive. If you’re looking

Loyalty doesn’t exist

Brand loyalty. Customer loyalty. They’re a nice couple of terms, but they don’t actually exist. Are your customers loyal to your brand? If they find a choice that works better,

Good habits die hard

Over a year ago, friend of the list and daily emailer Jonathan Stark launched his e365 workshop: how to write for a year, daily. Now, you’ll think… But what if

Normal behavior

Quick question: What would you say are normal behaviors from your customers/prospects? What do you think are the expectations when approaching a new prospect? Yes. There were 2 questions. πŸ™‚

The S word

Selling. You guessed it. Yesterday’s message was about what a normal behavior is acceptable from your prospects. Friend of the list, data science expert and hostess of the podcast Value

Where were you for the last 10 years?

“Where were you for the last 10 years?!” That’s one of the best compliments you can get. Not because how it sounds to you, but because what they are feeling.

Stop getting in your own way.

Make it simple for your customers to get back to you. Ditch the jargon, the brain and extra work, the coordination. Get to the point, tell them the price and