Rod Aparicio

commercial strategy for b2b companies in technical markets

Advisory

Insights

Challenge your beliefs about (your) business, brand and marketing in technical markets.

What separates experts from newbies.

The best way to demonstrate your expertise is not always by answers. What separates experts from newbies is making questions. The right kind of questions. Questions where you guide your

Proving you’re the best

That’s the stench of desperation. When sellers try to demonstrate by saying they’re the best option to their customers situations. With the eagerness. The anxiety. The overexcitement. Because they bring

Pop quiz

Pop quiz: Price is the amount of money that… A.- the customers pay to receive what the company’s offering B.- the company charges for what they offer.

Structures

A price increase might feel like too risk (whatever that price increase is). And when your customer gets back to you with sticker shock, they’ll ask you what justifies it

A prayer session

“If you have to have a prayer session before raising the price by 10%, then you’ve got a terrible business” — W. Buffet Which begs the question: will you be

An accurate definition of sAIes

David C. Baker had a post today about AI. But it hit deeper. To me, it’s one of the most accurate definitions of what generic, inexpert, and pushy salespeople are:

Invisibility

Jonathan Stark wrote this daily email on OpenClaw and how it much makes things easier for him. “As it turns out, it’s pretty hard to explain exactly why OC is

Will it help…

A conversation with your prospect. Maybe was referred to you. Maybe found out about you some other way. And you ask: “Will it help if I send you these? (your

Selling food

Following, an actual conversation. A new price set. I asked, walk me through the process on how you got to this price. – Well… I grabbed the cost and factored

Disruption

It’s tricky. It’s risky. But unless you do it, you’ll have others doing it to you. And that’s riskier.

More is less

The more you talk: The less you show. The less you listen. The less you understand. Stop coming up with all of the answers. Instead, come up with the right

Getting copied

What if they copy what we have? Yeah. What if? And if so, what about it? They can copy numbers, codes, functionalities, prices, talking points, scripts. And so what? All

You won’t convince them

Look, to someone who you seem to be expensive, you’ll still be expensive. No matter what you say or how you try to justify your prices. No matter what you

Hamsters

Hamsters hoard. They need it for survival. That’s because they’re so fragile and defenseless to predators. But that’s nature. Now, you can’t have hoarders in your business. That is, unless

Price fear

Working on proposals, quotations and offers gets into some sort of comfort zone. A zone where you don’t need to push for hearing a No, or where even ghosting is

Saying it out loud

Your price. At it’s top. No discounts. No words after it. Have you tried doing that? Being in a sales conversation, get to the price part and just say it

Are you prepped to be wrong?

Here’s an excerpt of Sir Ken Robinson’s TED Talk on creativity The main point on it is about being prepared to get things wrong. Yet, something that keeps coming back

A service business?

Some argue that you’re in the service business. And that might be right. It makes sense. But I’d go a bit further. Quoting Ron Baker, “you’re in the transformation business”.

Sense of urgency

In hospitality (and business) people talk of having a “sense of urgency” to do things at the right time, in the right way, and always taking care of details. But

Stop selling

Stop pitching and trying to convince people. Show up with your prospects to see if there’s a fit, with your willingness to help them see something they don’t see yet.

Repeating yourself

To be a “thought leader”, they say you need to be authentic, original and come up with new, innovative, disruptive ideas that no one has ever said before. That you

Soft skills

What’s that even supposed to mean: soft skills? Next-level thought leadershit? As you can feel, I have an itch with the term “soft skills”. What’s “soft” about… leadership? communication? empathy?

Real questions

“There are enough real questions and issues to solve – let’s not solve problems that don’t exist [like stop calling soft skills, something else].” That was a reply to Soft

Transactional

“We don’t do transactional, we do relationship with our clients.” Everything is transactional. They have different depths, dynamics and trade-offs. Are some business relationship something more, though? And here comes

The focus of transactional

It’s all about deciding —yes, making a choice where you have the power— where the focus of your business is. Short-term v long-term Serving v service What is v What

Being the expert

Even if you don’t see yourself as THE expert, or the authority to be listened to in the work you do with your clients, THEY DO. Doing what they need

Don’t choose an enemy

Some say “You need to choose an enemy. This way you and yours will rally together and will make your brand meaningful. ‘Look at Patagonia. They fight climate change.'” Well

Defining an enemy

Here’s another example of the downside of “choosing an enemy”: introducing animosity. Fabian Geyrhalter Do you want to rally people up? Or to get them ready to war? One is

A vision over an enemy (or a monster)

It’s not about taking a stand against something —an enemy/monster— to change it. Does it help? Absolutely. It’s about defining what you see in a future without that enemy/monster. Reason