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So, the way music is framed is about art, enjoy, amusement, etc. And the way business is framed:
The thing is, none of those are about the customer. Your customers don’t buy because of what your product, your biz or you do (or even why you do it, depending of the need). They buy from you because you solve something for them. And they don’t care how. If they could achieve that very same thing with a AAA battery, a 5-minute writing process, or a complex formulaic method, they wouldn’t mind. They don’t (and shouldn’t even) care about if you make a profit or not. On what your solutions are. or if you grow or not. All they want is how you help them get (and feel) better. If (when) you crack that code, you start seeing business from a different perspective: your clients’. All of the other things do help, yet they’re not the driver. And they (your customers) will care. |