Helping you close gigs
Let’s say you’re looking for gigs and I help you close them. Here’s what I say: Hey!I just talked with someone who thinks you might be a good fit for them, but they don’t have a budget for you yet. So i said you’d be fine helping them close business and from there, see if there could be something for you. What’s your reaction to this? Lemme know. 🙂
The wrong numbers game
Seen on linkedin Seeing marketing through this lens is playing the spam game. That’s why sales and contacting new people feels manipulative and sleazy. Because it is. 50 → 10 → 5 → 2 Reach the numbers. The more you reach, the more response you’ll have. (Don’t have to be a genius to know that). Here’s the thing Marketing is not about how many people/businesses/accounts you can reach. It’s about how you can help and make your clients’ lives better *for them*. → How many you can reach: go on a…
Noise
Find your voice. Be contrarian. Be authentic. Getting all of these will make you stand out in your market. You’ll start “to print money”. Bullshit. First. You already have a voice. Just like a baby learning how to make their body and vocal chords to work, you have a voice. Second. A polemic won’t build you up into anything for the long term. Yeah, you might get viral. And gone with the next contrarian comment from someone else. Forgettable. Third. Be authentic. Because everyone else is a…
Seeing innovation as innovation
There are 2 (among many other) ways to approach innovation: → From looking at it as a siloed activity. → From breaking things knowing they’ll affect the whole business. If you’re looking to break things into the innovative side, while looking for a siloed, efficient, safe approach… you might be doing it the wrong way. Look at innovation like The Beastie Boys (check their documentary on AppleTV+). do things. break things. reinvent things. go with your gut and jump against what you find…
Customer Failure
There’s this new discipline called Customer Success. I take that is opposed to whatever everyone else does: look for ways the customer fails. Was there something called Customer Failure? As in, we the business will do everything we can to make you fail and don’t get a return on what you’re paying? That’d be a scam, right? It just seems a given. That you want your customer to succeed. Or is there something else?
How fast can you…?
A prospect reaches out to you and says “I want a strategy by the end of the week. How fast can you deliver on it?” Since you don’t do magic, you might have a few questions to ask: Who’s your ideal client? What’s your market segmentation? What’s your most and least profitable product? What’s your most and least sold product? What’s your goal for the year? How would you define a good year? How would you define a “Meh” year? What would a home run year look like? Etc. Here’s the thing If you…
What’s a personal brand?
It’s the belief of how one can control the way they want to be seen and perceived by others. Can you really control how to be seen and perceived by others? Unless you’re Obi-Wan Kenobi, Yoda or Luke Skywalker, it’s very unlikely. You might influence the perception, but can’t control. This false fixation on control will distract you from what’s important to you: serving the people you care for. And when you stop focusing on you, to focus on your customers, you stand out.
The dysfunction of personal brands
A brand is the gut feeling a person has about an organization, product or service. Not about a person. Here’s why Because from a functional perspective, an organization, product or service adapts to the market, even when that means they need to change the core of themselves.A rebrand. The way they adapt is by either adding, changing or eliminating features and characteristics. It can make them take radical pivots to their core, even to change or disappear completely while keeping its…
You won’t be the best in the world
Well, not for everyone. You can be your best version of yourself —and do the best you can, while trying to be better than the day before. Being the best is something subjective and arbitrary, when applied to life or business, as they’re infinite games and have no set up rules. Who’s to define who the best is? Here’s the thing “Great work” is not what makes the difference. Your clients can’t really tell what’s great work and really good work. They don’t know the nuances. They’re not trained to…
Sprinkling personality in
“Along the way, sprinkle in personality so people see the person behind the personal brand.” Doesn’t this feel like there are 2 different things here? You And your “personal brand”. Which will mean that your personal brand is something artificial. That’s why it needs a “sprinkle in personality”. If you need to sprinkle personality to it, it is something flat, shallow, interchangeable. Unnoticeable. Ignorable. And shallow can’t be authentic. Which means you cannot be a brand. Because you’re…
