Repurpose
Copying, trimming, transcribing content from one medium to another. You wrote an article? Break it into posts. Got posts? Turn them into tweets (if tweets are even still a thing). Got tweets? Make them a thread. Got a thread? Turn it into an article. What they call repurposing… is bullshit. Here’s why. You’re not repurposing content. You’re using the same content in different media towards the same goal. If you were to repurpose it, you’d use the same content for a different purpose —hence…
Discrimination is good
Discrimination: being able to tell one thing from another. Here’s Cambridge dictionary definition: “the ability to judge the quality of something based on its difference from other”. Discriminating clients is a good thing. Because they value things differently. Because they have risk perceptions that are different. Because they also want to be treated differently. Does VIP treatment ring a bell? Of course, when hearing that you have to apply price discrimination, you cringe, because who wants…
ARD or OUT?
Are you aiming to be standARD or to standOUT? One requires to fit in —to a market, to a need, to a set of expectations from what is already around. The other requires to… well, stand out —from a market, from a need, from set expectations, from what is into what could be. One follows best practices. The other searches for new practices. One goes about efficiency. The other about innovation. One is about blending in —bland. The other, about the edge. Where you choose to go, it’s up to you.
Not the pitch
“There are no wrong notes” That’s Victor Wooten, bass legend. “I don’t have perfect pitch, but i don’t care. Because you’re not gonna dance to the key. You dance to the groove.All the notes are right, but it’s the context that makes it right, not the pitch.” This is the lesson you can take on ditching product-market fit. Why? Because it’s all about the context. You need to find the right context to make it groove. And for something to be groovy, sometimes it needs to not fit. The context is…
Simplicity
“Simplicity has a very specific construction and there’s a reason why it works.” Bryan Beller Simple doesn’t mean easy. Simple doesn’t mean not-hard. Simple doesn’t mean no-impact. Simple simply (pun intended) means de-complexed, so that focus can be the next step onto what to choose.
Themes over resolutions
“New Year’s resolutions are a perfectly valid mechanism for helping to drive change in one’s career, business or life, but most of them fail to achieve such change, I believe, because they’re framed as quantifiable, all-or-nothing goals.” Blair Enns This is a great piece about resolutions and how you can redirect the energy into making them successful (or at least give them higher chances of). Here’s the full view of Blair’s post.
The thing on resolutions
Doing new year’s resolutions can feel motivating. Here, fellow daily writer Shweta, from Superlista shows that temporal landmarks are important events to start afresh. However, the thing with resolutions is not the resolution itself, but making it realistic and actionable enough for you to keep at it. Because otherwise resolutions end up being wishful thinking. And wishful thinking, when assessed from the future into the past, brings judgement, resentment, overanalyzing and remorse. This is…
Dumping New Year’s Resolutions
The thing about resolutions is that they usually stay behind at some point in the year. You can do commitments. You can do promises. You can do goals setting. But to start the new year, make things simple for you. Star with ONE thing. This one thing can take 2 forms: One with the big picture in mind. Or One to be a high actionable thing to implement asap (and keep at it). Either way you go, you can give it a try with this: Grab a piece of paper, write down your desires/thoughts/wishes/goals…
When is it good enough?
Having high-complexity projects means you’re assuming that 1. You need to budget for a longer timeframe. 2. Things will usually take longer when not everything is under your full control. So, what do you do there? Do you wait till everything is done and ready to implement? Or do you start shipping at certain milestones/stages? Both have trade-offs. Choosing which one is the right one comes with a deep understanding of what you’re trying to achieve at the end. And that’s the first thing to…
A new year is coming
And while most do “resolutions”, you could take another road. Nevertheless, it’s about, first, thinking of your goals for the next year. And picking a strategy to get them. Which, also brings us to the default of strategic planning. However, is a strategy a plan —as most people and “gurus” say? Because if it is… What in the hell would strategic planning be? A planning plan????? It all starts with know what each thing is. It all starts with clarity.
