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After the awkward silence came: “Why are you saying that? Our product goes for 42K per year.“ Here’s the thing While this price might be high, it depends on the context. The firm is specialized in IT security (aka protecting high-profile companies from being hacked). Going deeper into the conversation, a company being hacked loses —besides reputation— a few millions. In no time. When set up on this specific context, putting 40K a year is pocket change compared to what stays secured. What would your number be, if you were this firm? |