Stop writing newsletters
When writing for your market, stop thinking of it as a newsletter. Because, it’s not about news (about you). Also, why would your customers and prospects care about your news? Do they care about “your brand” or about solving their challenges? Instead, think of it as daily (or regular) email. Remember, it’s not about you, it’s about them. There are enough people, businesses and brands talking about themselves. And people are sick of it. Thinking of how to help them… that’s just a way to…
Brand centricity
When being brand-centric “my brand, this is why we’re awesome, these are how many awards we’ve won, we build a strong brand” you focus your efforts about yourself. On how to be better than the competition. How to beat them How to win. (As if you could “win” in business) It turns the focus mostly on you and how to attract your customers. In trying to be more attractive, you shift, change and do what it takes to fit in. What if, in place of getting to pull people in, you design the ones you…
You’re a hostage
That’s the approach Meta, X(?), YouTube, and other social media platforms are taking. You don’t feel you should pay? Sure. We’ll put you in front of ads (aggressively) every 2 tweets (if they’re still tweets?), after every 3 posts, or in every video you’re about to watch. And if you pay, well… yeah, we’ll still sell your data to the highest bidder. “It’s just business.” Now, if you’re trying to get in front of the people you serve relying heavily (or only) on social media, odds are you…
How can you balance authenticity and sales on social media?
You don’t. It’s like asking “how do you make fries and play football while diving?” Makes no sense. They’re 2 different things that don’t take off from each other, so there’s nothing to “balance”. Authenticity has to do with how you bring your POV in a consistent manner. How you keep true to your beliefs (values). Sales, with how you guide and bring your prospects to make an informed decision —being that decision in their best interest and not necessarily you. Selling is leading. And to lead,…
How are your negotiation skills?
Look, today you’ll need to separate 10 mins of your time and do this one thing. It’s a big ask, I know. And I believe you’ll get a great insight from it. 🙂 This is a survey designed by Mike Lander to assess your Sales Negotiation Skills. “This diagnostic tool has been designed to provide you with insights into your negotiation skills, and areas for your development.” I took it and it was eye-opening —especially if you struggle/have a hard time in sale negotiations or are trying to stand out…
You can do marvels
Lots of people see AI as a threat to “their work”. You know what AI is currently doing? It’s making the gap between the learners and the experts even larger. It has lots of pros, of course. However, a con to it is, precisely, a con. ^^ It’s making the lower, entry, learning level to not know the basics, while ai is getting “trained” on those. With no training, knowing AND mastering the basics, you’ll be awesome at prompts… that are empty. Just like someone who knows how to do lots of things…
Selling a personal brand
You can’t have a personal brand. A brand is an asset —a quantifiable one for a business. With that, you can value it and sell it for whatever you want. A brand can change hands and —at least for a moment— keep that same value. As well as it could go up (a VC-funded startup grows its value, as Figma) or absolutely way down (x/twitter). If you were to have a personal brand (aka “become” a brand), you’d turn into an asset. An asset, as a resource or capital… is a thing. If you were to sell…
A spark
Today, it’s Rick Rubin who leaves the daily: “The amount of time or effort put into a work doesn’t matter.Sometimes the most meaningful projects spark suddenly and completely quickly.” I couldn’t put it better. 🙂 You can check his instegram post here: https://www.instagram.com/p/CyJCJKArIW-/
The opposite to success
Friend-of-the list Genevieve Hayes sent this email with a twist to a series I wrote on “What’s the opposite to…” So I’m passing this great question on to you: “In your view, what is the opposite of success?” Hit reply and let me know. I’d love to hear your thoughts on this. Also, do subscribe to Genevieve’s list to read her take on it. PS.- Here’s my series on Failure ↓ The opposite to failure A trend on failure Consequences to failure
Success and its opposite
Replying to Genevieve Hayes email on “What’s the opposite of success?”, here’s my first attempt at articulating it. 🙂 But first, let’s define success. Success: Achieving a desired state —usually bounded to an outcome (in a sorta defined timeline). It can take many forms and shapes. Like value, it’s completely subjective: it lays in the eye of the beholder. I’d approach success —or better yet— me being successful as being able to have more freedom on the different things I’d want to try and…
