Pancake party
Fellow daily emailers and friends of the list, James Turner and Danny Ruspandini, sent two emails about the same thing: pancakes. → 2 emails The First Pancake (James) The Third Pancake (Danny) → 2 unique (original) approaches → 1 inspiration: Making pancakes All by themselves, they’re great. When combined, they can develop an ability to create greater opportunities. They enabled a rounder view of the whole thing, and improved their takes on each (as mine as well). Were they stealing from each…
Knowing what to find
Why Finding The Gap and not “finding gaps” or “finding A gap”? Because the focus is on a very specific kind of gaps: in your market. The effect of finding, claiming and owning these kind of specific gaps in your market: you being able to come up with new offerings that stand out. The gaps in your market (and your marketing), they all take different shapes and forms. Market Gaps Product-Market Gaps Category Gaps Communication Gaps Product Gaps Messaging Gaps Pricing Gaps Customer Gaps Research…
Non-exclusive
Profit and purpose are not exclusive. Confusing which one is the main driver, that’s the misaligning. One funds the other. Like a car, gas and your destination. Without gas, you won’t go anywhere for there’s no motion. Having too much of one and not the other is like having unlimited gas without destination. You could end up in a cool place. Or drive right into the ocean. Or a wall.
4 insanely unvaluable prompts to use with chatGPT. (Part 2)
“If you’re not learning ChatGPT, you’re falling behind.” This is a misconception that incentivizes experts into this FOMO of “not falling behind”, leaving how to leverage tech for greater results out of the equation. There were 4 I found unvaluable, yet spreading like weed. These were the first two: 1. Learn any complex topic in just a few minutes. 2. Get ChatGPT to write in your style. Here are the last two: 3. Respond to customer emails. Prompt: “You are a customer service representative…
Come original
“To come original it ain’t nothin’ strangeYou got to represent you got come full rangeFull range of emotion full range of styles” Come Original. 311 Coming full range. A call to arms to putting the best of you into what you create, but also to the exploration of the overseen / unseen. To come full range: to use a high level of knowledge with a high level of imagination. That’s how Marty Neumeier defines (in my words) what’s New To The World in his Originality Matrix in Metaskills: 5 talents…
Knowledge x Imagination
That’s the formula Marty Neumeier, brand and branding legend, defined for Originality. K x I = O “Originality comes from the exposure of factual knowledge to the animating force of imagination, depending on the quality of knowledge and level of imagination.” Metaskills: 5 Talents for The Robotic Age.2012. Marty Neumeier Meaning, originality is more of a spectrum, with different levels you can tune in. Interesting thing, the more imagination you use, the more original. The more original, the…
How to avoid black swans
“Many modern-day “black swans” are merely plausible, but highly unlikely events that most people failed to consider because they’re outside their lived experience.” This section from Genevieve Hayes’ newsletter made me think that those are the biases that won’t let us see beyond our own noses, so we don’t prepare for a “black swan” —or, in diving terms: a clusterfuck. It’s inevitable, yet we act like it won’t happen. In organizations that are struggling, this keeps them in motion as inertia….
4 insanely unvaluable prompts to use with chatGPT. (Part 1)
“If you’re not learning ChatGPT, you’re falling behind.” This is one of the misconceptions around: “falling behind”. Incentivizing your FOMO (fear of missing out) and moving you into whatever is on trend just for the sakes of it. Here are prompts that —while being viral— bring nothing of value to you. The thinking behind these prompts… ???? Spoiler alert: this one comes out as a (digested) rant. 4 insanely unvaluable prompts to help you “master” ChatGPT. First two. 1. Learn any complex topic…
Product-Led Growth
There’s no such thing as product-led growth. Think of it: Growth. Led. By. The. Product. The product is inanimate. It can’t take responsibility. It can’t be accountable for. And it certainly cannot *lead*. As friend of the list and daily emailer, James Turner said in this essay: “The words you use matter. They change and shape the world around you. […] Things like asking, “Could you say that quietly?” as opposed to “Could you not shout?” when trying to lower the volume in the house.The…
Spend less time with your kids
– They just waste your time.- I can’t believe a father would say “Spend less time with your kids”. Now, watch this short ???? This is a common thing that happens when working with clients —or trying to close with prospects. We forget we might have different understandings of what we say, the nuances in our language and the subtle meanings. Most of the times, it doesn’t end in a big laugh, but in frustration, resentfulness, discomfort and stress, because we just assume. How do you become a Simon…
