​Lines of coke

Coke original, cherry coke, diet coke, vanilla, frozen, no sugar vanilla, black cherry vanilla, raspberry… It all started with one line. It started as a specialized (meaning one product for one market) product that now has many lines and attends several markets. Now, you can’t be what Coke is now. Well, you could try to address different segments […]

You C*NT

How many times have you told yourself you CAN’T do something? Because… You don’t have experience. You don’t know how to do that. It’s not how things work. Who are you to do that? You might fail. You have a reputation. You don’t have a reputation. You have to take care of your brand. You don’t have […]