​Lines of coke

Coke original, cherry coke, diet coke, vanilla, frozen, no sugar vanilla, black cherry vanilla, raspberry…

It all started with one line.

It started as a specialized (meaning one product for one market) product that now has many lines and attends several markets.

Now, you can’t be what Coke is now. Well, you could try to address different segments and markets trying to be everything to everyone.

Would that be a smart way to use your resources, though?

You only have so much

  • Time
  • Money
  • Energy
  • Hands

When you’re starting out, go the simple way. No need to reinvent the wheel.

Start with one line, just like Coke.

It’s a start point, not the finish line.

Starting small is a way to improve your odds.

Better move one inch a 1000 times in one direction, than an inch a time in 1000 directions.

Focus. That’s a hard one to master.

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