The opposite of self-conscious
Unaware of caring That can make you do things you think you’re not prepared for. To go and jump into the pool —and invent water on the way down. To ship and do. To care about your clients and how you could help them. To make a change that’ll improve their lives and businesses. Focusing on this will help you stand out. Just like a kid unaware of caring in the early 70’s. His name is Anthony Kiedis [TS 08:15].
How fast can you…?
A prospect reaches out to you and says “I want a strategy by the end of the week. How fast can you deliver on it?” Since you don’t do magic, you might have a few questions to ask: Who’s your ideal client? What’s your market segmentation? What’s your most and least profitable product? What’s your most and least sold product? What’s your goal for the year? How would you define a good year? How would you define a “Meh” year? What would a home run year look like? Etc. Here’s the thing If you…
Customer Failure
There’s this new discipline called Customer Success. I take that is opposed to whatever everyone else does: look for ways the customer fails. Was there something called Customer Failure? As in, we the business will do everything we can to make you fail and don’t get a return on what you’re paying? That’d be a scam, right? It just seems a given. That you want your customer to succeed. Or is there something else?
Seeing innovation as innovation
There are 2 (among many other) ways to approach innovation: → From looking at it as a siloed activity. → From breaking things knowing they’ll affect the whole business. If you’re looking to break things into the innovative side, while looking for a siloed, efficient, safe approach… you might be doing it the wrong way. Look at innovation like The Beastie Boys (check their documentary on AppleTV+). do things. break things. reinvent things. go with your gut and jump against what you find…
First steps to leading transformations
Making transformations relies on knowing how to ask the right questions. How to lead the system for everyone to speak up. How to build trust —systemically. Your first questions: What do they want? What will this want achieve? Why do they want this? How did they get to this decision? Making these kind of questions will push your clients to think of what’s the big thing behind what they want. When that happens, your odds to help them succeed will grow. And they’ll have clarity of where they’re…
Optimizing the wrong things
◘ We’re talking with an agency to improve our website.They’ve told us we need to improve our SEO, links and so on. With that, our website will be better. FOUR WEEKS LATER… ◘ We’re now optimized and we see our load times are short, our links aren’t broken. ♠ Cool! So what was the goal of optimizing, again? ◘ Making it better. ♠ Ok. And now that it’s better… are you getting more leads? ◘ Oh! No… It’s still the same as usual. Optimizing the wrong things will keep you busy. The thing is, it…
The wrong numbers game
Seen on linkedin Seeing marketing through this lens is playing the spam game. That’s why sales and contacting new people feels manipulative and sleazy. Because it is. 50 → 10 → 5 → 2 Reach the numbers. The more you reach, the more response you’ll have. (Don’t have to be a genius to know that). Here’s the thing Marketing is not about how many people/businesses/accounts you can reach. It’s about how you can help and make your clients’ lives better *for them*. → How many you can reach: go on a…
Helping you close gigs
Let’s say you’re looking for gigs and I help you close them. Here’s what I say: Hey!I just talked with someone who thinks you might be a good fit for them, but they don’t have a budget for you yet. So i said you’d be fine helping them close business and from there, see if there could be something for you. What’s your reaction to this? Lemme know. 🙂
Let’s create something
A real conversation from yesterday. ◘ I’ve had conversations with the head of sustainability in this big co to implement projects, but the thing’s been without motion for a few months. Don’t know how to (re)approach it. I went to grad school with the head of sustainability and we talked about working together. ????♂️ ○ Cool! Tell me more. ◘ Yeah. He’s very interested in improving a set of reports so we left the conversation open. ○ Open to… ◘ New projects and I said “This seem like a great…
Wanting better
“We want a better website” Another recent conversation. ◘ We talked with a web consultant and we’ve been told we need to improve our: SEO Responsiveness Load time And improve the design (prettiness) ○ To what end? What are you trying to achieve with this new website? ◘ Hum! Why are you asking these questions?Those are fucking… AMAZING questions. Never thought of that, but now that you ask, I’ll think of it. Most conversations go like this, focusing on the nitty-gritty, omitting the big…
