No bulletproof way
If you’re trying to create advantage, you’ll need to embrace risk. There’s no bulletproof way to surprise.
Intelligent?
Just seen today at a trade show: “Intelligent Solutions” Does this mean the competitors are either dumb and/or problematic?
More for less
From yesterday’s message, lots of readers replied with “I’d choose to sell less units for more $”. That’s awesome. 🙂 However, you’d be surprised with how many business owners go with “More (units) for less (price)”. They’re not wrong. It makes sense from an intuitive POV —and from what we have always been taught (from uni to bros): “It’s all about growth. It’s all about reach.” The missing detail: to get that kind of reach, you need bigger pockets. And more time. So, if you’re not one of the…
The easier way
If you want to improve your sales, would you go for selling more units*, selling more units for a lower price each, or selling the same units for more? selling less units for more? *Unit: any offering you quantify. ie. A consultancy, a workshop, a product, a service, a productized service…
Measurement and metrics
While we use interchangeably measurement and metric, there is a different between both of them. A measurement is the reading of something—the figure. A metric, is that same measurement, applied by judgement / criteria. USD 100K is a measurement. It just counts the money: 100 000. A metric would be if it’s above, on, or below an arbitrary point. If your costs are 200K, this metric of 100K would be bad. If your costs are 10K, then it would be good. 🙂
The paradox of choice
The more options they have to choose from, the better decision they’ll make. Not really… The more there is, the more analysis to do. The more trade-offs to evaluate. The more ways of finding the one that fits better at all of the features. And here comes your friend, Analysis Paralysis. Went to buy a stuffed animal with my 5-yo. The quantity of them to choose from? Overwhelming. Big. Small. Medium. Light. Heavy. Birds. Mammals. Reptiles. Monsters. Fantasy. Puppets. Dolls. Asking “Which one…
Allow yourself to rant
It all starts as a rant. What you find nuts, ridiculous or outrageous. Pour your words into it. Be pissed. Be upset. Call out the nonsense. Then, ask ONE question: How could this help the ones I serve? Now, Flip. Brain dump. Reframe. Write and create. more insights Home Daily List Best Of Archive
The Anti-How-To Guide
Most guides are to tell you How-To do things. Step-by-step processes that are great to do the actionable thing. Of great help when you’re stuck or trying something new. They help you DO the thing. You get to train your hands skills. An Anti-How-To Guide? → To train your head skills. → To train your judgement. → To help […]
Creativity and Productivity
As creatives, entrepreneurs or soloists, there’s this mix up to believe that creativity and productivity are opposites. They’re not. Creativity. The ability to see opportunity. Mihaly Csikszentmihalyi. Productivity. Ratio between the maximum output and the smallest effort. Peter Drucker. They’re different playgrounds, not ends of the same spectrum. more insights Home Daily List Best Of […]
Wishful thinking
Build a brand. Build a culture. Build leaders. Does this even make sense? As if by going thru a process, the result, no matter what, will be that: a brand, a culture or a leader. As you could manufacture any of those. It’s not like that at all. However… What you can do is build the systems […]
