The marketing way to do marketing
Give as much as you can, at scale, to help the ones you serve. Write, speak, present, podcast… you choose. As friend-of-the-list Jonathan Stark says: “Help people you like get what they want.” Helping is the only way to do marketing. PS.- While I’m at it, if writing is one thing that grabs your interest, Jonathan is launching Email365 this upcoming monday (Nov 14th) —he’s actually guilty of me being in your inbox everyday for the last 349 days and counting. It’s a game-changer.
You can do marvels
Lots of people see AI as a threat to “their work”. You know what AI is currently doing? It’s making the gap between the learners and the experts even larger. It has lots of pros, of course. However, a con to it is, precisely, a con. ^^ It’s making the lower, entry, learning level to not know the basics, while ai is getting “trained” on those. With no training, knowing AND mastering the basics, you’ll be awesome at prompts… that are empty. Just like someone who knows how to do lots of things…
How are your negotiation skills?
Look, today you’ll need to separate 10 mins of your time and do this one thing. It’s a big ask, I know. And I believe you’ll get a great insight from it. 🙂 This is a survey designed by Mike Lander to assess your Sales Negotiation Skills. “This diagnostic tool has been designed to provide you with insights into your negotiation skills, and areas for your development.” I took it and it was eye-opening —especially if you struggle/have a hard time in sale negotiations or are trying to stand out…
PSA
For fun to keep being fun, you also need to take some good rest when needed. Just your friendly reminder that work is part of life. Take a small break. Enjoy. Then go back to it.
Quantifying fun
How can you quantify the fun you’ll have in a project, so that when thinking of “them” doesn’t become a chore —or a long agony on what to write, how to approach, how to help? Quantifying fun In doing so, you’ll be able to see if the project is worth it and if you have interest in pursuing it. Plus, if you’re ready for the long game on the same type of projects. At its simplest, it’s 5 axis: Impact, Profit, Fun, Access and Credibility. ImpactWhat’s the impact on your clients. Is it a BIG…
Loyalty to the job
“We have learned that people aren’t loyal to companies or brands. They are loyal to getting a job done better (faster, more predictably, and with higher output/throughput) and/or more cheaply.”[Tenet 08] Tony Ulwick With this, you gotta know that loyalty is not real —when talking on brands. Louis Grenier makes a strong case —and his POV on this brought me ot think that Yeah, there’s no loyalty to the brand. Under Ulwick’s POV, it’s loyalty to the JTBD in an efficient or effective way; despite…
Aggressive. Interrupting. Annoying.
You get bombed by the same kind of ads from this one company. So much so that you see them here, there and everywhere. Aggressive. Interrupting. Annoying. Have you ever bumped into this kind of campaigns? When talking with a friend about workshops and was asked about a well-known guy, here was my reaction: “I fucking hate this guy” This guttural, from the deep-core-in-my-body reaction came out so quickly I didn’t even had time to react and think of the next things. The reason behind it? The…
Overdelivering 2/3
Overdelivering in the shape of attending an overserved market hurts you. You provide nice-to-haves. Moving one extra pixel that only you notice. Writing one more line of beautiful code, that only you care for. Here’s the thing If they’re nice-to-haves odds are, they’ll be mostly ornaments without a relevant job. It’ll increase your workload while adding either more complexity to your customer or adding nice features they don’t actually care about. You don’t need to prove anything. All you…
Overdelivering 3/3
Makes your price go down —and your work’s value. Doing more of what you promise trains your clients to expect more of what you promise… every time. For. The. Same. Price. And since they’ll know you’ll do more for less, they’ll go for it. You’re giving a hidden discount, even when you don’t want to accept it. In the long term, it makes your work go for a lower price, and when trying to raise prices or go for the actual job, your customers’ expectations will be higher. You not keeping with…
You truly over-delivered
“After purchasing your product, I can say you truly over-delivered.” Client If you hear “you over-delivered “… You might want to revise your price, your promise or your product. Maybe all of them. Truth is, you might be over servicing. Attending an overserved market. Or underpriced.