It won’t fly
That’s the answer to a different approach on sales presented on a project. The founder just said “That won’t fly”. When asked about why, the reply went as “that’s not how things usually happen in Germany”. – Have you tried it before? – No. – So, how do you know it won’t fly? – Because… that’s the way it is. Leaving some room to regroup, the next question was: – “What if you try with a small quantity, in very specific samples? Would that work for you?” – Ok… Sure, /that/ we could try….
The marketing way to do marketing
Give as much as you can, at scale, to help the ones you serve. Write, speak, present, podcast… you choose. As friend-of-the-list Jonathan Stark says: “Help people you like get what they want.” Helping is the only way to do marketing. PS.- While I’m at it, if writing is one thing that grabs your interest, Jonathan is launching Email365 this upcoming monday (Nov 14th) —he’s actually guilty of me being in your inbox everyday for the last 349 days and counting. It’s a game-changer.
PSA
For fun to keep being fun, you also need to take some good rest when needed. Just your friendly reminder that work is part of life. Take a small break. Enjoy. Then go back to it.
Stop writing newsletters
When writing for your market, stop thinking of it as a newsletter. Because, it’s not about news (about you). Also, why would your customers and prospects care about your news? Do they care about “your brand” or about solving their challenges? Instead, think of it as daily (or regular) email. Remember, it’s not about you, it’s about them. There are enough people, businesses and brands talking about themselves. And people are sick of it. Thinking of how to help them… that’s just a way to…
Legacy branding
Legacy branding is all about bells and whistles. How YOU or your company —or worse, agencies— build “winning” brands. Because when you have a “winning” brand, you’ll stand out and everyone will care for it. That’s not the case. I have some bad/good news here: People don’t care about your brand. Your customers don’t care about your brand. They care about how they can get what they want —and if your business can help them transform and get delighted, they’re all in. Businesses can’t (and don’t)…
Quantifying fun
How can you quantify the fun you’ll have in a project, so that when thinking of “them” doesn’t become a chore —or a long agony on what to write, how to approach, how to help? Quantifying fun In doing so, you’ll be able to see if the project is worth it and if you have interest in pursuing it. Plus, if you’re ready for the long game on the same type of projects. At its simplest, it’s 5 axis: Impact, Profit, Fun, Access and Credibility. ImpactWhat’s the impact on your clients. Is it a BIG…
You’re a hostage
That’s the approach Meta, X(?), YouTube, and other social media platforms are taking. You don’t feel you should pay? Sure. We’ll put you in front of ads (aggressively) every 2 tweets (if they’re still tweets?), after every 3 posts, or in every video you’re about to watch. And if you pay, well… yeah, we’ll still sell your data to the highest bidder. “It’s just business.” Now, if you’re trying to get in front of the people you serve relying heavily (or only) on social media, odds are you…
How can you balance authenticity and sales on social media?
You don’t. It’s like asking “how do you make fries and play football while diving?” Makes no sense. They’re 2 different things that don’t take off from each other, so there’s nothing to “balance”. Authenticity has to do with how you bring your POV in a consistent manner. How you keep true to your beliefs (values). Sales, with how you guide and bring your prospects to make an informed decision —being that decision in their best interest and not necessarily you. Selling is leading. And to lead,…
How are your negotiation skills?
Look, today you’ll need to separate 10 mins of your time and do this one thing. It’s a big ask, I know. And I believe you’ll get a great insight from it. 🙂 This is a survey designed by Mike Lander to assess your Sales Negotiation Skills. “This diagnostic tool has been designed to provide you with insights into your negotiation skills, and areas for your development.” I took it and it was eye-opening —especially if you struggle/have a hard time in sale negotiations or are trying to stand out…
You can do marvels
Lots of people see AI as a threat to “their work”. You know what AI is currently doing? It’s making the gap between the learners and the experts even larger. It has lots of pros, of course. However, a con to it is, precisely, a con. ^^ It’s making the lower, entry, learning level to not know the basics, while ai is getting “trained” on those. With no training, knowing AND mastering the basics, you’ll be awesome at prompts… that are empty. Just like someone who knows how to do lots of things…