Because we really love tattooing.
“I wanna get a small tattoo” Lowering your prices won’t make you close more deals. In fact, it could very well deter your ideal customers. Discounting is a bad idea.
About 20…
“That’s how the super rich talk: they just say 5… 20…” Funny thing, that’s how your ideal customers also talk: in a natural way, with a big number, in terms of money. When you’re selling, you have to not think with your own pocket. You have to align with what they can afford and where they see the upside. Value is subjective. And the things they value, have a different appearance to what you see. Can you say to your customer “It’s $ 10 000” without giggling or breaking character? Try it…
Customers are idiots
“Not my customers. They’re fucking brilliant.You’re fucking brilliant.And I respect you.” Noel Gallagher Here’s the thing Customers are not always right. They’ll always be right on what they want (as the outcome). They’ll most likely be wrong in what they need, or on what they want as the solution. You’re the expert. You show them the door to a better place. You lead them through moving forward to not stay the same. Focus on that “1%”. 🙂
A quick question
On the last set of emails I’ve been sending links/vids/shorts to illustrate them a bit more —and in some, to make the starting point of the dailies. How do you feel about them? You can just reply with a 👍 or a 👎. Would really appreciate what you have to say. 🙂
I used to be part of a cult
Yup. Buying into an idea and not quite questioning deeply… until I did: Category Creation. The main argument is that it… “involves the creation of new categories of products and services to introduce to the market. […] Category designers present their products and services under a new category and educates the market on that category.” And while this sounds awesome, it’s not really “creating” a category. To create a category, it needs not to be existing before. And here’s the thing:…
Knowing for a fact
“This industry is very conservative and saving-costs-oriented. We (I) have to be price-competitive.” Have you been in that place? Or heard someone saying that? If so, how do you know for a fact that’s the case? Today I heard that argument. And it might be valid. The next thing to question for you, if you’ve been in that place is: If they’re “saving-costs-oriented”, do they buy and invest in expensive things? If your prospects do (invest in expensive things), it’s not a saving-costs-oriented…
Misleading your customers is good for you
When you work in music, movies, or art. When you delight your audience with the unexpected. When you prepare them to expect the unexpected. Not in business, though. You don’t want your customers to be misled. You want to surprise them, yeah; yet with an idea they’re part of. There, you lead them. And that’s how you delight them. PS.- If you want some fun misleading and are into the MCU (Marvel), do watch Deadpool. Great misleading (and tons of swearing, just FYI).
Made up numbers
Pricing. Setting prices is grabbing numbers and making them up. You’ve been taught “formulas” for it, yet, at the end of the day, they’re still made up. Or is there a specific reason that you ought to make X% because “that’s the standard”? Now, while all of what your customers pay you are made up numbers, the approach to it is what makes them different. There’s the misbelief that because something “costed you X”, “took you years to learn”, “took you X effort”, “takes you X time to do”, your…
Shall we?
Wanna play a game? Same situation. You need to make an important decision on your business. A game-changer. And you approach 2 advisors —could be a lawyer, a consultant, an accountant, a fractional CMO/CFO/COO… up to you. Both will get you to the same information to make your decision. Adv 1’s response: Let me look into it, do some research. It might be around 5 weeks.I’m estimating 60 hours at $80 per hour. Approx total: $ 4800 Adv 2’s response: That?I can tell you right away. The price…
Charge what you’re worth
How many times you’ve been told that, and yet, you’re still underpriced? Or worse, “underpromising and overdelivering”… This thing of “you deserve to get paid what you’re worth” is nonsense. Your worth and what you get paid are not correlated. In a business setting (this means: if you’re working doing work for someone other than yourself) what you get paid has little to nothing to do with what you’re worth. Because if that were the case, you’d be able to charge whatever (made up) number you…
