Product-Market Fit exercise
“They have an idea for a machine, and they build the machine and then, “Hmmm. Who would want this? We think it’s cool, but who wants this?” So they go do this Product-Market Fit exercise.I don’t like that. That’s how I’ve ended up launching to crickets. And that’s not fun at all.” Jonathan Stark on The Business Of Authority [02:24] Jonathan, in his now reverse-engineering of how to approach the market makes 2 main questions: How to do the thing so it keeps the promise to the person? How do I…
Feels like magic
Magic doesn’t exist. Yet you create it. Here’s something I learned from a magic course I took at university (entertainment for restaurants and bars —a past life): Magic exists. And it doesn’t exist. Doesn’t exist in the fairy-tale sense. However, magic is that awe people feel when they get to find, see and experience the unexpected. Magic is about surprise. About delight. It takes a shit-ton of work to get it done, and when it does, it’s not about the performer, but about the audience. About…
Your positioning can’t be fixed.
Having this gap between the what you do and how you do it is what often times feels like a positioning problem. However, your positioning can’t be fixed. Not in a one-time event. Or simply filling blanks in a template. That will help, for sure. But it goes way deeper. It requires: Structural changes Mindset changes Business changes It asks (and forces) you to question how you see things and what you’re able to see. It’s in-depth work. It’s painful. It takes time. It’s a long game —but not…
A Gap
After receiving and having a few conversations on these 2 questions: What’s your ONE thing? What makes your ONE thing unlike to what others might say about the same thing? Something stood out: The first question (What) was simple to elaborate and understand. On the second question though, articulating the How seemed more complex. There was a gap between those 2 concepts and how to connect them organically. Do you feel the same when asked about what’s your ONE thing?
The thing about your ONE thing
What’s THE thing about your one thing? What makes it unlike to what others might say about the same thing?
Your ONE thing
What’s the ONE thing you really rock at? Would love to know how you do what you do.
Things I’m afraid of — on daily writing.
A daily mailing list. For 365 days. Fucking scary. Been doing this for 252 days till now and it still feels scary, but GREAT. Joining Jonathan Stark’s Email365 last year to get to write consistently (again) was challenging/exciting. Over half a year of doing this, there are still these mind tricks playing around: Will I have something to say? What if I run out of things to write about? What if I’m not clear enough? See the pattern? → Me, Me, Me There was a shift Taking Me out of the equation…
Market-ING
It’s aimed at the market. It’s directed towards your customers in the context of their alternatives (what they consider instead of your services/products). It’s not storytelling. It’s not messaging. It’s not something / the opposite / a complement to selling. It’s not done to a product. It’s definitely not “internal”, as in “internal customers”. It’s how your customers can change (with your help). And when you start “marketing” with your brand/products/services/me-me-me, your customer is the…
What do you have to prove?
What makes you try so hard, that you need to prove you’re a badass? Maybe you don’t need to prove anything. Not to the outside anyways. 🙂
Momentum
Today, this email comes from fellow daily emailer Tanya Moushi from Daily Inspire. It has such a resonance that I could not not share it with you.(Do go subscribe to her amazing dailies) Daily Inspire I don’t eat the frog.I do what builds momentum.Small wins –> Big snowballs. Tanya Moushi