Don’t Start With Why. Seriously.

Your business doesn’t need a Why.No, seriously. It doesn’t. You might have seen an opportunity and took it. And that’s great.You’re running a business and whether or not your business “has” a purpose, it’s not always a deal breaker. As long as you don’t play us. If your business doesn’t have a Why, a purpose (spoiler […]

Squares and edges.

Yesterday’s email unveiled something interesting: fitting in is like being an square hiding your edge. Edge: a quality or factor which gives superiority over close rivals. | give an intense or sharp quality to. | the outside limit of an object, area, or surface. Here’s a definition by John Hagel that approaches the most to what an edge is […]

Un-Fit & Un-Blended

You have to not fit in or blend in. Only if you want to be you. Fitting in and Blending in. Why they’re 2 dangerous things in a world of average. → Fit in Imagine this: you’re a square and have to mold yourself to fit in a circle shape, because everyone else is a […]