Because we really love tattooing.
“I wanna get a small tattoo” Lowering your prices won’t make you close more deals. In fact, it could very well deter your ideal customers. Discounting is a bad idea.
That daily thing…
Look, this daily thing is a game-changer. In terms of: Expertise, it lets you go deep on things you love AND hate in your industry. For the ones you love, on how to make them bigger. On the ones you hate, on seeing ways to change the situation. Creativity, it pushes you to think deeper —and different. It helps you make connections you never thought of before. Deciding what to focus on (positioning/niching down/specializing), it gives you the freedom to explore all the different ideas you…
Embrace
Try everything. Even if you think it’s gonna suck. Because that’s the thing that can open paths to new ideas, from your own perspective, your own experiences, your own life. And as Chad Smith says: “And at the end of the day it’ll end up sounding like us (red hot chili peppers) anyways.” That’s authenticity. Not the crap you’re being sold to by the bros. 🙂 “The opposite of a great idea is another great idea.” And it’s one that triggers new ideas.
The largest smallest
What is the largest tiny market where you can be seen as THE perfect option (aka meaningfully relevant)? Market: group of people trying to get something done. Meaningfully relevant: only you (or a very few) can help this market to serve get the thing done. The thing done: the desired future state they’re trying to achieve. When you define it, you’re the big fish in the small pond.
Prices and Inflation
A few responses re: “What do you do with your prices when inflation gets a 15% jump?” were in the lines of “I’ll raise my prices”. Makes sense. In a sense. BUT! What if you didn’t have to raise your prices, despite inflation? How would your customers feel about it? What do you think the effect on this would have on trust? What would you need to keep your prices without change in such scenario?
Using the same tools as your competition
That doesn’t define that you’re supposed to charge as them. The thing that makes it different is not the tools used, but how you use them, and the perspective you take. Using the same tools can lead you to outstanding, different results than the others (after all, we all have a brain, and how we use it is what makes a difference), results others could not achieve. Remember, it’s not about WHAT you use X, or HOW you use X. It’s about how YOU help THEM get what they want. It’s always been about…
Building ladders
If you want to be more accommodating to your customers budgets, you can do so. In a profitable way. You can build offering ladders (a game-changing concept shared by Jonathan Stark) An offering ladder (aka product ladder) is a mix of offerings (products, services) that is progressive both in impact for your customer, as in price. They go from low risk, low trust, low friction to high trust, high impact. The goal of it is to reduce the friction with your prospects, so that it can build trust…
Promises, promises.
“Price is the representation of your promise.”Ron Baker Just that. What does your price convey to your market?
I’ll bankrupt your business
Dumb strategy Problem creation Fake Inauthentic Waste money Have you seen businesses claiming any of these? If not, then what’s the reason to say the opposite? If you’re in business, your customers will expect (as the bare minimum) for you to… bring a smart strategy come with problem solving / solutions be the real/authentic you create value (and return money) If your messaging is about what everybody else claims, what would make you different? What is that thing that makes you stand out?…
Double your price
“When something is not selling, double the price.”Rory Sutherland Having an offer “too good to be true” gets your prospects to be afraid of what you’re offering. There’s gotta be a catch. Lower prices won’t make it more attractive. In fact, they’ll deter your market. Think of it this way: We’ve been trained all of our lives to associate higher value with higher price. To appreciate more the things that cost us more, over the cheaper ones. Give it a try Choose one of your offerings and double…