About 20…
“That’s how the super rich talk: they just say 5… 20…” Funny thing, that’s how your ideal customers also talk: in a natural way, with a big number, in terms of money. When you’re selling, you have to not think with your own pocket. You have to align with what they can afford and where they see the upside. Value is subjective. And the things they value, have a different appearance to what you see. Can you say to your customer “It’s $ 10 000” without giggling or breaking character? Try it…
Will & Joe
What if they both had fixed prices… and you could have the answer now (Joe) or in a few weeks (Will)? [Notice that “few weeks” is more than a month.] It’s a game-changer for your business —think of it as THE thing that will put you in the stratosphere of your field. Which one would be YOUR choice?
Nobody move!
Play it safe. You’re not chased by a T-Rex. Not now —and certainly not once you get to innovate and bring great, new things to the market you serve. However, that’s how many businesses, orgs and entrepreneurs behave once they reach a certain point. Because now that you’re there, you’ve got much to lose. Just think of this: What if you get much more to win?
Embrace
Try everything. Even if you think it’s gonna suck. Because that’s the thing that can open paths to new ideas, from your own perspective, your own experiences, your own life. And as Chad Smith says: “And at the end of the day it’ll end up sounding like us (red hot chili peppers) anyways.” That’s authenticity. Not the crap you’re being sold to by the bros. 🙂 “The opposite of a great idea is another great idea.” And it’s one that triggers new ideas.
Same situation, 2 advisors
In yesterday’s daily the message kind of didn’t get through the intended way. I’m sorry. There were a few readers’ responses that made me realize that. Thank you. 🙂 Hopefully, this time it will be clearer. Imagine this. You need to make an important decision on your business. A game-changer. One that has the potential to change the way you’re perceived in the market you serve. You approach 2 advisors (Will and Joe). Your budget is 10K. In the future of this (imaginary) scenario, both of them…
Inflation
If your country’s economy hits 15% inflation (in comparison to the last year). What do you do with your prices? Raise them? Maintain them? Lower them? Why? 🙂
Shall we?
Wanna play a game? Same situation. You need to make an important decision on your business. A game-changer. And you approach 2 advisors —could be a lawyer, a consultant, an accountant, a fractional CMO/CFO/COO… up to you. Both will get you to the same information to make your decision. Adv 1’s response: Let me look into it, do some research. It might be around 5 weeks.I’m estimating 60 hours at $80 per hour. Approx total: $ 4800 Adv 2’s response: That?I can tell you right away. The price…
Misleading your customers is good for you
When you work in music, movies, or art. When you delight your audience with the unexpected. When you prepare them to expect the unexpected. Not in business, though. You don’t want your customers to be misled. You want to surprise them, yeah; yet with an idea they’re part of. There, you lead them. And that’s how you delight them. PS.- If you want some fun misleading and are into the MCU (Marvel), do watch Deadpool. Great misleading (and tons of swearing, just FYI).
I used to be part of a cult
Yup. Buying into an idea and not quite questioning deeply… until I did: Category Creation. The main argument is that it… “involves the creation of new categories of products and services to introduce to the market. […] Category designers present their products and services under a new category and educates the market on that category.” And while this sounds awesome, it’s not really “creating” a category. To create a category, it needs not to be existing before. And here’s the thing:…
Customers are idiots
“Not my customers. They’re fucking brilliant.You’re fucking brilliant.And I respect you.” Noel Gallagher Here’s the thing Customers are not always right. They’ll always be right on what they want (as the outcome). They’ll most likely be wrong in what they need, or on what they want as the solution. You’re the expert. You show them the door to a better place. You lead them through moving forward to not stay the same. Focus on that “1%”. 🙂