Beginners Mindset. Not.
“Approach things with a beginner’s mindset.” In an expertise/knowledge-based business, it’s the wrong frame. A beginner approaches things from scratch, trying to figure out the right questions. It takes them time to understand and comprehend things (quickly) because they’re trying to find patterns. A beginner explores with no clear picture in mind, Has no mastery. When you have expertise, it’s your responsibility to see and find patterns in an efficient way, meaning getting curious and asking…
Wishful thinking
Build a brand. Build a culture. Build leaders. Does this even make sense? As if by going thru a process, the result, no matter what, will be that: a brand, a culture or a leader. As you could manufacture any of those. It’s not like that at all. However… What you can do is build the systems to foster an environment where: Your customers build your brand. → Your brand is what they say it is (btw, there’s no such thing as “personal brand”). Your employees thrive to build a culture of trust. →…
What they don’t tell you of working for free (to “close” future deals).
The advocates of working for free to “prove your worth” and then “close” deals/gigs keep something important out from you: That you have to be extremely picky of who you’ll work with. It’s not simply “I’ll work for free to show you I do great work. Then you’ll pay me.” That’s a nice fairy tale (or bullshit). Reality is, it’s about who you’re talking to (or have access to). If you don’t have the right access, doing work for free is doing whatever you can for whomever shows up. It stenches of…
Non-exclusive
Profit and purpose are not exclusive. Confusing which one is the main driver, that’s the misaligning. One funds the other. Like a car, gas and your destination. Without gas, you won’t go anywhere for there’s no motion. Having too much of one and not the other is like having unlimited gas without destination. You could end up in a cool place. Or drive right into the ocean. Or a wall.
4 insanely unvaluable prompts to use with chatGPT. (Part 2)
“If you’re not learning ChatGPT, you’re falling behind.” This is a misconception that incentivizes experts into this FOMO of “not falling behind”, leaving how to leverage tech for greater results out of the equation. There were 4 I found unvaluable, yet spreading like weed. These were the first two: 1. Learn any complex topic in just a few minutes. 2. Get ChatGPT to write in your style. Here are the last two: 3. Respond to customer emails. Prompt: “You are a customer service representative…
Knowing what to find
Why Finding The Gap and not “finding gaps” or “finding A gap”? Because the focus is on a very specific kind of gaps: in your market. The effect of finding, claiming and owning these kind of specific gaps in your market: you being able to come up with new offerings that stand out. The gaps in your market (and your marketing), they all take different shapes and forms. Market Gaps Product-Market Gaps Category Gaps Communication Gaps Product Gaps Messaging Gaps Pricing Gaps Customer Gaps Research…
Pancake party
Fellow daily emailers and friends of the list, James Turner and Danny Ruspandini, sent two emails about the same thing: pancakes. → 2 emails The First Pancake (James) The Third Pancake (Danny) → 2 unique (original) approaches → 1 inspiration: Making pancakes All by themselves, they’re great. When combined, they can develop an ability to create greater opportunities. They enabled a rounder view of the whole thing, and improved their takes on each (as mine as well). Were they stealing from each…
New to you
Originality can take many forms. It’s more of a spectrum. How original really is everything? Original. not the same as anything or anyone else and therefore special and interesting. Novel. Cambridge dictionary Let’s go back to 1993, me and elementary school (damn! 30 years ago!). Here’s a friend, Diego, who comes to me with his Walkman (yeah. that was a thing) and tells me, “Do you know this song? It’s incredible!” I had no idea. This was the first time I heard this long intro with the…
Knowledge x Imagination
That’s the formula Marty Neumeier, brand and branding legend, defined for Originality. K x I = O “Originality comes from the exposure of factual knowledge to the animating force of imagination, depending on the quality of knowledge and level of imagination.” Metaskills: 5 Talents for The Robotic Age.2012. Marty Neumeier Meaning, originality is more of a spectrum, with different levels you can tune in. Interesting thing, the more imagination you use, the more original. The more original, the…
Come original
“To come original it ain’t nothin’ strangeYou got to represent you got come full rangeFull range of emotion full range of styles” Come Original. 311 Coming full range. A call to arms to putting the best of you into what you create, but also to the exploration of the overseen / unseen. To come full range: to use a high level of knowledge with a high level of imagination. That’s how Marty Neumeier defines (in my words) what’s New To The World in his Originality Matrix in Metaskills: 5 talents…