Don’t convince them
Give them the right information to make the best decision. An informed decision brings them peace of mind, sets the right expectations and removes buyer’s remorse. If you convince them and something doesn’t go right, they’ll ask themselves “Why did I actually hire you for?” And you know what else? To convince means you need them to change what they want. And if you’re taking that road, you’re not seeing from high enough. 🙂
On trend
If you’re focusing most of your efforts on “What’s on trend for the next year”, there might be some higher risk that things don’t work out —in the long run. A trend is temporal. It van get “in fashion” for a certain period… and then be “out of fashion” just as fast. While it’s good to see what’s going on around you and where things might be trending, get a deeper view of where your customers are trying to get. Agnostic of product, solution and tech. ‘Cause they might change in the blink of…
Trends for 2024
Personal brand(ing), authentic content, content repurposing, community, experiences… All of these are flat and chatgpt can give you the same answer. And none of them will make you stand out. Personal brand… bc it doesn’t exist. You’re not a thing. Authentic content… because it’s not you who determines what’s authentic and what not. It’s your audience. Content repurposing… bc it’s been always there. It’s using a different medium for content. Only now under this “pretty(?)” name….
Boredom and creativity
Get bored and make something. If you make it a prompt What would you LLM of choice do? Answer: nothing. Because a machine can’t get bored.
A new luxury
Talking to a person is the new luxury. And that’s the worst business decision made by most companies. While tech is essential to our everyday lives, getting to use it for the sakes of “efficiency” is off focus. Isn’t it abhorrently bad (annoying and frustrating) that when you try to find some answer to a question you have… you end up “talking” to a bot that loops you into a never ending non-sense cycle of same, flat answers? If businesses were really customer-centered, wouldn’t they try to…
All hands on deck
When going into a strategy session, retreat or next-year planning, one thing that often happens is this: Everyone goes to work and figure the ways to make things work… by just jumping in and “brainstorming”, coming up with solutions, deciding on 500 steps ahead. It all would be good, if this pattern didn’t repeat over and over: no reflection nor pause to define what’s THE big thing. Everyone gets behind their own interpretations of the ideas and at the end of the day/session, it’s just…
Laser-focused or Loser-focused?
What’s the thing you’re focusing on when running your business? The goal to get to? Or what others are doing in your same space, so you “don’t lose”? One can take you to new heights. The other one, only down. To zero.
Optionality is confusing your prospects
That’s the argument I found on a LinkedIn post about why sales aren’t working. Just as these other ones: 3 options will only confuse people. And they won’t buy. Putting the full price will deter prospects from buying. I’m competing with other guys and they’ll evaluate based on price. Giving the full price and what it includes will show my offering is too expensive. So they won’t buy. And what’s the solution? We send one-price quotation. We add a line saying “Ask for this extra for $X”. We…
Leadership stress test
“Leadership is about how to create more leaders; not attract more followers.” David Marquet Do a stress test with any “thought leadership” out there. Which one do most of them fall under? From the ones who pass the test, who do you feel like giving a shout out? Give some thought on why these and no the other ones. Here’s the thing Most “leadership” (and “thought-leadership”) goes about oneself. Choose the path to focus on others. Then, that is actual leadership.
Yes, you are
To yesterday’s email on “What’s the most important” in your business, there were interesting replies: Sustainability Profit Revenue Consistent income Me Freedom to choose Customers And so on… And, while all of them are important, ME, is the most important. Because when you’re not at your best, your work can’t be at its top. You can’t take care of your customers at your best. You can’t take care of making the best decisions to build sustainability into your business. You can’t innovate. You…