To be or not to be
That is the question. Probing with yesterday’s question “What IS original?” brought me to interesting, unthought places. Because “To Be / Being” can take different meanings. From one perspective, it can be taken as a yes/no answer. From another one, as if the subject has the characteristics of originality or not. From another one, as the definition of original. Or, as what involves to make the subject original. Even as the reasons to define the subject as original. Why a subject? Because…
Just one question
To you: What’s original?
Graphic representation of repackaging and repurposing content
Yesterday’s message had 2 concepts about content: repackaging and repurposing. Repackaging Taking one thing and using different media. An article into a blog, into a post, into tweets, into a IG carousel, into a thread, into an article… What they call “repurposing”. Repurposing “It doesn’t necessarily has to be “yours” per se, but how you can tweak it and apply it in a new setting.” One way is taking something already done and trim, sample, replace into a different medium. What does this…
Repackaging and repurposing
Friend of the list and fellow daily-emailer Shweta from Superlista —yeah, just like Slash, Cher, Sting or Zendaya. One name.— came back with a question on yesterday’s message. While you could see using your content in different media as “recycling”, there’s a thing that looks more akin: repackaging. Repackaging —besides sounding better— is more like what it is. You pick the same content in a different package to populate it in different places. Just like what a product and its different…
Repurpose
Copying, trimming, transcribing content from one medium to another. You wrote an article? Break it into posts. Got posts? Turn them into tweets (if tweets are even still a thing). Got tweets? Make them a thread. Got a thread? Turn it into an article. What they call repurposing… is bullshit. Here’s why. You’re not repurposing content. You’re using the same content in different media towards the same goal. If you were to repurpose it, you’d use the same content for a different purpose —hence…
Discrimination is good
Discrimination: being able to tell one thing from another. Here’s Cambridge dictionary definition: “the ability to judge the quality of something based on its difference from other”. Discriminating clients is a good thing. Because they value things differently. Because they have risk perceptions that are different. Because they also want to be treated differently. Does VIP treatment ring a bell? Of course, when hearing that you have to apply price discrimination, you cringe, because who wants…
ARD or OUT?
Are you aiming to be standARD or to standOUT? One requires to fit in —to a market, to a need, to a set of expectations from what is already around. The other requires to… well, stand out —from a market, from a need, from set expectations, from what is into what could be. One follows best practices. The other searches for new practices. One goes about efficiency. The other about innovation. One is about blending in —bland. The other, about the edge. Where you choose to go, it’s up to you.
Not the pitch
“There are no wrong notes” That’s Victor Wooten, bass legend. “I don’t have perfect pitch, but i don’t care. Because you’re not gonna dance to the key. You dance to the groove.All the notes are right, but it’s the context that makes it right, not the pitch.” This is the lesson you can take on ditching product-market fit. Why? Because it’s all about the context. You need to find the right context to make it groove. And for something to be groovy, sometimes it needs to not fit. The context is…
Simplicity
“Simplicity has a very specific construction and there’s a reason why it works.” Bryan Beller Simple doesn’t mean easy. Simple doesn’t mean not-hard. Simple doesn’t mean no-impact. Simple simply (pun intended) means de-complexed, so that focus can be the next step onto what to choose.
Themes over resolutions
“New Year’s resolutions are a perfectly valid mechanism for helping to drive change in one’s career, business or life, but most of them fail to achieve such change, I believe, because they’re framed as quantifiable, all-or-nothing goals.” Blair Enns This is a great piece about resolutions and how you can redirect the energy into making them successful (or at least give them higher chances of). Here’s the full view of Blair’s post.