When you do work, you’re not supposed to charge “what you’re worth”.
That’s irrelevant.
What’s relevant is how you can figure out what’s worth to your customer.
‘Cause when you figure that out, you both can focus on the real thing that will move the needle. You’ll make more educated decisions. You’ll work together to get to that thing as fast.
When you know what they value, and deliver, they’ll be delighted. And they’ll be happy to pay what you never considered before.
What you charge will be a no-brainer, because it’s all about them.