Life isn’t math
You’ve heard (I’m almost sure) that you can do whatever you want to achieve. All of that with formulas on: Exponential growth Compound interest Constant growth Time value 10% of the TAM (Total Addressable Market) Dividing how much money you want in a year and divide it by hours Reach You being in front of “more opportunities” Sending more proposals/quotations Etc. There are more nuances to that. The important thing here is: unlike math, a formula won’t apply to all of the scenarios to bring…
Codifying your magic
To you, it’s as easy and natural as breathing. It just happens. Feels like magic. To others, that very same thing is unthinkable of —or at least VERY, very hard to do. When you codify this magic though, this superpower can be shared with others. When you codify it, you can leverage on it, as nobody else/very few will have it. When you codify it, you stand out. What’s that ONE thing that nobody else can do as you do?
What books
What books are you reading this year? I’m curious to know which ones you find interesting. On my side, here’s my list (so far): Learn Your Lines by Jonathan Stark. What to say when you’re put on the spot by prospects, so that you can build trust and confidence. The Creative Act by Rick Rubin. An insight on how Rubin sees creativity. Sales Pitch by April Dunford. How to approach sales from a point of helping your prospects to buy. Regeneration: The Future of Community in a Permacrisis World by…
More is… more
You’ve been told or heard “less is more”. As in the belief that simplicity and clarity will always mean more, by taking off what’s not necessary. However, what if it’s not less, but actually more? More focused More thoughtful More defined More effective More intentional It’s about finding more clarity, more focus so that you can bring simplicity. You get rid of the irrelevant extras. You cut to the chase. And you’re clear.
How do you experiment?
How do you explore… New approaches? New products and services? New models? New content? New ways of working? Do you go there at all?
You’re the only one
You’re the only one who cares about their brand. Everyone else is too busy with life to care about your brand. And that’s ok. Because what you need to care about is your customers and how to make their lives easier. You need to know how to focus on the right things to better serve them. To provoke them to think of a different future. A different present. Because once they’re the focus, they’ll build your brand. Not the other way around.
Provocation
In business You price is a provocation. Your insight is a provocation. Your voice is a provocation. They’re not a response to the market. The provocation To push them to consider. Think. Wonder. It’s to shift the conversation from “Could this expert help me?” into “How could this expert help me?” (compare your proposed options) Because, if you can’t provoke them to think different of things, how can they innovate and take better risks?
The thing about experiences
Designing experiences (so you can “sell” experiences). Saying so is like arguing that cultures can be designed. That they can be made “on purpose”. And that’s far away from reality. It would mean that every aspect of an “experience”, from inception to the thing itself, was done with a specific metric, process and outcome, in mind and execution. And that they all would be equal. Standard. The same. For EVERYONE. An experience, just as a culture, can’t be designed because: It depends on the one…
The best in business
What’s being “the best” in business? Who determines what AND who the best is?
So, you want to stand out
Here are a few things you won’t need in 2024. A personal brand A purpose for your business To comply with all the rules To follow best practices Hyper-growth A huge audience To win business To wake up at 4am Purpose marketing (wtf if that anyways?) Strategic plans To create a new category To build a monopoly of one To bill by the hour To do work for free Growth-hacking If you have question on any of these, let me know and i’ll get back to you with why. 🙂