Provocation
In business You price is a provocation. Your insight is a provocation. Your voice is a provocation. They’re not a response to the market. The provocation To push them to consider. Think. Wonder. It’s to shift the conversation from “Could this expert help me?” into “How could this expert help me?” (compare your proposed options) Because, if you can’t provoke them to think different of things, how can they innovate and take better risks?
The thing about experiences
Designing experiences (so you can “sell” experiences). Saying so is like arguing that cultures can be designed. That they can be made “on purpose”. And that’s far away from reality. It would mean that every aspect of an “experience”, from inception to the thing itself, was done with a specific metric, process and outcome, in mind and execution. And that they all would be equal. Standard. The same. For EVERYONE. An experience, just as a culture, can’t be designed because: It depends on the one…
The best in business
What’s being “the best” in business? Who determines what AND who the best is?
Just one Why
Your Why is the same as mine, and the same as the one next to you. We all have ONE Why (unless you’re a psycho, of course). It’s to elevate ourselves by elevating others. We humans are wired to help. The thing here is that the way we make that Why real, is different for each one. How you articulate it will vary on your unique thing, the one thing it’s like breathing to you —and that you think everyone can also do as easily as you.
So, you want to stand out
Here are a few things you won’t need in 2024. A personal brand A purpose for your business To comply with all the rules To follow best practices Hyper-growth A huge audience To win business To wake up at 4am Purpose marketing (wtf if that anyways?) Strategic plans To create a new category To build a monopoly of one To bill by the hour To do work for free Growth-hacking If you have question on any of these, let me know and i’ll get back to you with why. 🙂
Fake authenticity
There’s no such thing. You’re either fake or authentic. There’s no way around that. Whoever you see referring to “fake authenticity” is off the mark —by miles. Because if you can’t call fake by what it is and need to put “authenticity” to complete the idea, you’re also buying into the belief that authenticity can be faked. Like a cold heat, or like flat-earthers around the globe. After all, you being you is not about even being authentic —in a professional/business setting. Authenticity is…
To be or not to be
That is the question. Probing with yesterday’s question “What IS original?” brought me to interesting, unthought places. Because “To Be / Being” can take different meanings. From one perspective, it can be taken as a yes/no answer. From another one, as if the subject has the characteristics of originality or not. From another one, as the definition of original. Or, as what involves to make the subject original. Even as the reasons to define the subject as original. Why a subject? Because…
Just one question
To you: What’s original?
Graphic representation of repackaging and repurposing content
Yesterday’s message had 2 concepts about content: repackaging and repurposing. Repackaging Taking one thing and using different media. An article into a blog, into a post, into tweets, into a IG carousel, into a thread, into an article… What they call “repurposing”. Repurposing “It doesn’t necessarily has to be “yours” per se, but how you can tweak it and apply it in a new setting.” One way is taking something already done and trim, sample, replace into a different medium. What does this…
Repackaging and repurposing
Friend of the list and fellow daily-emailer Shweta from Superlista —yeah, just like Slash, Cher, Sting or Zendaya. One name.— came back with a question on yesterday’s message. While you could see using your content in different media as “recycling”, there’s a thing that looks more akin: repackaging. Repackaging —besides sounding better— is more like what it is. You pick the same content in a different package to populate it in different places. Just like what a product and its different…
