Pre-S: Funny thing, friend of the list Genevieve Hayes, just sent an email with an approach to the same subject. Go check it out here.
“Build it right and they’ll come” takes a few assumptions in mind:
- That you’re building FOR SURE the right thing.
- That your customers will automatically know you built it and will give you their money.
- That there’s certainty about your offering (aka no risk, since they will come).
There’s one more to add: lack of focus.
When building your offering, you might be trying different things moving back and forth, with no focus besides “deliver something”. That you are the center of the universe, because you know better.
What might come worse here: with no focus on who your customer is or what they’re really after, odds ain’t playing in your favor.
Who knows, perhaps you’re just touching the surface… or playing it blind and missing the mark —by A LOT.
That is betting. And betting is more hope and luck than focus (or strategy).
Remember, when you’re betting the house always wins.