This email from friend and daily mailer Jonathan Alger from Making The Museum reminded me of the Diving series.
In diving, you don’t use “go for a dive”. You use “immersion” as the technical term.
Ideas 4 and 5 really hit home.
Immersion comes from in-mergere, 14th century Latin meaning “to dip”. Like into a fluid. Immersive experiences “dip” you.
5. Immersive is temporary.
Dipping is an action, temporary by definition. Fish aren’t dipped in water, they’re just in water.
An immersion is to go into a fluid (water) and it’s temporary (you go in and out). I agree with this.
Here’s also a deeper/stirring thought:
It’s framed.
It’s not only going in and out of water. It also needs a minimum of depth and duration for it to be considered a dive (aka immersion).
When these immersive [experiences (whatever that means), parks, exhibitions, etc.] things happen, they need a frame.
For them to be successful in a tangible way, they need a system. Otherwise, they’ll just fall flat at the end. Forgettable. Ignorable.
Do you use “immersive” in your work, copy, relationships with your clients?
How do you make sure you’re unforgettable and un-ignorable in your work with clients?
PS. You can check Making The Museum at their daily mailing AND podcast.