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Somewhere, I read that price (or even pricing) is strategy. It’s not. It CAN give you a better position or approach in a strategy, yet it’s A factor for strategy (in your business). Price is advantage. It’s what makes your public claim of expertise make sense —or not. It’s what makes your promise give a sense of your deliverability. It’s what makes your offering be good, good enough or too good to be true. It’s what can be your advantage. |