The gap
It’s like diving a new site. You won’t know exactly what you’ll see, but have a rough idea. You know you’ll be underwater —that’s a good start. ???? You know what’s the water temperature on surface, and can guesstimate what it’ll be as you go deeper. So you prepare accordingly. A wetsuit, a drysuit or just a rashguard. You know you might encounter currents and surges. You’re aware of what changes happen. You know how long you can stay below water, depending on your equipment and depth. What you…
Filling the gaps
Filling a gap is simpler than filling a fit. With a gap, you’re free to take the space in any way possible. A square takes a square space in an open gap. With a fit, you need to mold yourself INTO the fit. A square trying to fit into a circle gap? Kinda weird… Mind The Gap Choosing to fill a gap can have you take and fulfill an unmet need and fill it in an unfit/unconventional way. A game with your rules. Better context modeling. A smarter way to play. Not dictated by the rest. The extra…
The Flip: Focus
The ability to choose where to put your energy so your impact is of greater magnitude. This is where you excel at —and where the right fits, inspiration (and money) are. Focus can help you streamline your journey and accelerate the change you strive for. Benefits of Focus Follows a simple decision-making process. Enables you to say No to what’s not (truly) important. Enables you to build expertise faster. Helps you discriminate opportunities from distractions. Lets you follow your progress in…
Minding The Gap
To find a Product-Market Fit means you must fit into what’s already there. What will fit into the market?Only what’s known to fit. Nothing too different. Safe. You need to mold (fit) your product or offering to what’s in the market. A continuum of What Is. The focus is on what you offer, meaning “How could I fit my product into the market so it (the product) competes?” In a market where everything feels the same, what’s the tie-breaker? Price. When your customer doesn’t know how to compare…
The Flip. p3. Alignment
What are the right filters for you to shine doing what you do? The way you can make this feel right is analyzing through your inventory and the narrative that propels you… when did you do your best work when did you create a greater impact for your clients when did you knew in your gut things could go south (red flags everywhere) and chose to ignore the signs The goal of alignment is to enable Trust, so that: Things that are said will be done get done. Fosters and sustains innovation in the…
Mind the gap
When hearing “Mind the gap”, you’re supposed to be careful and watch your step… so you don’t fall into the void, into the unknown. What if you thought of it in a different way? Mind the gap → Look for that void, for that untaken space in your market where needs are unmet and step in.
The Flip. p2. Narrative
It’s the thread of what you do and what overarching story it tells. It’s a sustained arc about how you show up, what you do from a high altitude view and how you frame the world: on opportunities or threats. John Hagel has studied the power of narratives and how they’re different from stories. Stories are: about the individual: you, me, someone imaginary self-contained: have a beginning, middle, end focusing on one point (hence, the moral of the story) Narratives are: about the audience: they…
A question for you.
Quick question: When someone tells you or you hear “Mind the gap”, what do you understand and what’s your action to take? 🙂
The Flip. Ep.1. Purpose
Forget about mission and vision statements —they’re useless in this context. This is not a marketing / branding exercise and definitely NOT aspirational (there’s a HUGE difference between aspirational and inspirational, but that’s for another email). It’s who you are and what you stand for. I’m taking you’re in the business of helping people get what they want. If not, that’s ok too. But maybe this is not the kind of email you want to read. Purpose Actionable, yet fuzzy. It’s the thing that…
Markets and fits
What’s a market? Friend of the list, Jonathan Stark, sent this email where he described what a market is: “Market—a place, virtual or otherwise, where buyers and sellers gather to facilitate the exchange of goods and services.” There are a few things to add that also make a market work: They don’t have defined nor definitive rules —yet, they can be regulated. Players can come and go as long as they have 2 things: will AND resources. Markets can expand, contract or cease to exist. There are no…