Un-best practices
Best practices. What the mass does. Proofed ways to get somewhere in a safe way, the way everybody does it. By the time something is a “best practice” what you’re seeing is the search for efficiencies. Scaled or not scaled, they try to get something as fast as possible, with minimum risk and in the safest possible way. This is how it happens: Try something that works. Play it safe. Get (some) desired results. Loss aversion kicks in. Low motivation of change (to keep things working)….
You’re not ready
You can have tools data, info, strategy, actions, plans and yet, not move forward. Stay still. How so? I mean, you’ve got it all ready to go, right? One answer that keeps coming in conversation about launching, creating and mindset is “I’m just not ready”. Ready as in ready to do what it takes, to act on it and just jump on. The backbone of it is mindset – and not in the wishy-washy, woo-woo ways you must be so familiar with (self-help and all that fluffy stuff). Mindset, as I’m learning, is…
Buying clothes
When you’re buying clothes, you need to fit into the clothes. When you don’t, you don’t buy them. And if you do buy them, you’ll feel funny at some point. Like it’s not quite the right thing for you. Same thing happens trying to fit a product into a market. You might get it, but in the long run, odds are you’ll feel funny. You don’t need to fit in when you can stand out.
Pricing different
Going into a product-market gap allows you to play a different game from the rest. One thing you can start playing with is Pricing. In a product-market fit “This is how everybody else prices” (eg. costplus) “These are the prices.” Makes you think:How can i make my price “fit” into this place and still make a profit (????) or make it attractive for me to keep at it? WTF [Where’s The Focus] → Yourself In a product-market gap “This is how everybody else prices” (ceg. cost+) “These are the prices”….
The gap
It’s like diving a new site. You won’t know exactly what you’ll see, but have a rough idea. You know you’ll be underwater —that’s a good start. ???? You know what’s the water temperature on surface, and can guesstimate what it’ll be as you go deeper. So you prepare accordingly. A wetsuit, a drysuit or just a rashguard. You know you might encounter currents and surges. You’re aware of what changes happen. You know how long you can stay below water, depending on your equipment and depth. What you…
Filling the gaps
Filling a gap is simpler than filling a fit. With a gap, you’re free to take the space in any way possible. A square takes a square space in an open gap. With a fit, you need to mold yourself INTO the fit. A square trying to fit into a circle gap? Kinda weird… Mind The Gap Choosing to fill a gap can have you take and fulfill an unmet need and fill it in an unfit/unconventional way. A game with your rules. Better context modeling. A smarter way to play. Not dictated by the rest. The extra…
The Flip: Focus
The ability to choose where to put your energy so your impact is of greater magnitude. This is where you excel at —and where the right fits, inspiration (and money) are. Focus can help you streamline your journey and accelerate the change you strive for. Benefits of Focus Follows a simple decision-making process. Enables you to say No to what’s not (truly) important. Enables you to build expertise faster. Helps you discriminate opportunities from distractions. Lets you follow your progress in…
Minding The Gap
To find a Product-Market Fit means you must fit into what’s already there. What will fit into the market?Only what’s known to fit. Nothing too different. Safe. You need to mold (fit) your product or offering to what’s in the market. A continuum of What Is. The focus is on what you offer, meaning “How could I fit my product into the market so it (the product) competes?” In a market where everything feels the same, what’s the tie-breaker? Price. When your customer doesn’t know how to compare…
The Flip. p3. Alignment
What are the right filters for you to shine doing what you do? The way you can make this feel right is analyzing through your inventory and the narrative that propels you… when did you do your best work when did you create a greater impact for your clients when did you knew in your gut things could go south (red flags everywhere) and chose to ignore the signs The goal of alignment is to enable Trust, so that: Things that are said will be done get done. Fosters and sustains innovation in the…
Mind the gap
When hearing “Mind the gap”, you’re supposed to be careful and watch your step… so you don’t fall into the void, into the unknown. What if you thought of it in a different way? Mind the gap → Look for that void, for that untaken space in your market where needs are unmet and step in.
