To be or not to be
That is the question. Probing with yesterday’s question “What IS original?” brought me to interesting, unthought places. Because “To Be / Being” can take different meanings. From one perspective, it can be taken as a yes/no answer. From another one, as if the subject has the characteristics of originality or not. From another one, as the definition of original. Or, as what involves to make the subject original. Even as the reasons to define the subject as original. Why a subject? Because…
Just one question
To you: What’s original?
Graphic representation of repackaging and repurposing content
Yesterday’s message had 2 concepts about content: repackaging and repurposing. Repackaging Taking one thing and using different media. An article into a blog, into a post, into tweets, into a IG carousel, into a thread, into an article… What they call “repurposing”. Repurposing “It doesn’t necessarily has to be “yours” per se, but how you can tweak it and apply it in a new setting.” One way is taking something already done and trim, sample, replace into a different medium. What does this…
Repackaging and repurposing
Friend of the list and fellow daily-emailer Shweta from Superlista —yeah, just like Slash, Cher, Sting or Zendaya. One name.— came back with a question on yesterday’s message. While you could see using your content in different media as “recycling”, there’s a thing that looks more akin: repackaging. Repackaging —besides sounding better— is more like what it is. You pick the same content in a different package to populate it in different places. Just like what a product and its different…
Repurpose
Copying, trimming, transcribing content from one medium to another. You wrote an article? Break it into posts. Got posts? Turn them into tweets (if tweets are even still a thing). Got tweets? Make them a thread. Got a thread? Turn it into an article. What they call repurposing… is bullshit. Here’s why. You’re not repurposing content. You’re using the same content in different media towards the same goal. If you were to repurpose it, you’d use the same content for a different purpose —hence…
Discrimination is good
Discrimination: being able to tell one thing from another. Here’s Cambridge dictionary definition: “the ability to judge the quality of something based on its difference from other”. Discriminating clients is a good thing. Because they value things differently. Because they have risk perceptions that are different. Because they also want to be treated differently. Does VIP treatment ring a bell? Of course, when hearing that you have to apply price discrimination, you cringe, because who wants…
The thing on resolutions
Doing new year’s resolutions can feel motivating. Here, fellow daily writer Shweta, from Superlista shows that temporal landmarks are important events to start afresh. However, the thing with resolutions is not the resolution itself, but making it realistic and actionable enough for you to keep at it. Because otherwise resolutions end up being wishful thinking. And wishful thinking, when assessed from the future into the past, brings judgement, resentment, overanalyzing and remorse. This is…
Dumping New Year’s Resolutions
The thing about resolutions is that they usually stay behind at some point in the year. You can do commitments. You can do promises. You can do goals setting. But to start the new year, make things simple for you. Star with ONE thing. This one thing can take 2 forms: One with the big picture in mind. Or One to be a high actionable thing to implement asap (and keep at it). Either way you go, you can give it a try with this: Grab a piece of paper, write down your desires/thoughts/wishes/goals…
When is it good enough?
Having high-complexity projects means you’re assuming that 1. You need to budget for a longer timeframe. 2. Things will usually take longer when not everything is under your full control. So, what do you do there? Do you wait till everything is done and ready to implement? Or do you start shipping at certain milestones/stages? Both have trade-offs. Choosing which one is the right one comes with a deep understanding of what you’re trying to achieve at the end. And that’s the first thing to…
A new year is coming
And while most do “resolutions”, you could take another road. Nevertheless, it’s about, first, thinking of your goals for the next year. And picking a strategy to get them. Which, also brings us to the default of strategic planning. However, is a strategy a plan —as most people and “gurus” say? Because if it is… What in the hell would strategic planning be? A planning plan????? It all starts with know what each thing is. It all starts with clarity.
