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Rod Aparicio

Pricing & Commercial Strategy

Category: Leadership

Underpromising and overdelivering. The self-scam.

You’re weak

You C*NT

From self to others

The customer is always right. And always wrong.

Winning the wrong game

​Quit trying to “Find Your Why”

Charge your worth.

Don’t Start With Why. Seriously.

Underlying patterns to hide your edge.

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Pricing & Commercial Strategy

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