Pick a monster to fight
A monster gets to be a representation of something VERY specific that stands in the way of what your vision is. When you have that one figured out, you can gather together people and move towards defeating it. And that works. Because it’s based on fear. What happens when you defeat the monster? Or… You don’t let fear rule you, and DON’T pick a monster to fight.
From the sidelines
Stepping onto the sidelines is the thing that gives you perspective. It lets you see what’s going on in the game, and how to play ON the game. It lets you see things the insiders don’t. It lets you go with (to most) crazy ideas. It lets you game the game. What does it require? For you to stop. To make a complete pause and move out, so that you can see the bigger picture.
In or out of the court
You got players. They are playing the game. The see the action from inside the court. They make decisions that need to happen at the very moment. They might have a deep understanding of the game and take it in their advantage. They score. You got the coach. They (maybe) played the game. Maybe not. they’re on the sidelines. They don’t see the goal right it front of them. They see it from the side. Along with the rest of the players. Along with their own goal. Along with how the game is going….
An alternative to being aggressive in business
Helping. Helping the right ones who can use your help. Helping the right ones who can pay for your help. Helping. Now, not being aggressive doesn’t mean not to be firm. You can help and say No. You can help and choose. You can help and charge “a lot”. And helping is about guiding them in the right direction. Especially if it’s not you.
You need to win.
Everyone tells you to be aggressive. That you need to crush your competition. That you need to win. You don’t.
Why anchor high?
It makes it easier in our heads to take things off to reduce the price and get to a point that’s acceptable to us, than to keep adding things as we see the price going up. Check this story by Blair Enns: Anchor High.
Anchoring in the wild
After yesterday’s message, there were replies on how much was this purse. The range went between 90 and 290. When I saw the purse I guessed 80-ish. The actual price: 436 Now, this is what happened: we got anchored. All of this unconsciously. Here’s how (I think) this went. Having that poster next to it at 15 euros made my brain relate both things. If that’s 15 euros, a 10X increase for this should be acceptable as a maximum. They’re next to each other. They MUST be in kind of the same…
Pricing in the wild
Look at this picture. What do you think is the price for the bag?
“A bad decision beats no decision”
Whatever decision you make, you can always steer to make it good. Or at least to make the best of the situation. Here’s an article from Dan Sullivan from Strategic Coach where the goes deep on it.
A gut feeling
Sometimes you get a gut feeling about someone or about a business —and it’s not a good one. And when you go against it and still give it a try, you confirm that what you expected is what it is. IT’s bad. On the other side, some of your customers might have gotten the same from you (the “bad” gut feeling). And that’s ok. Your job is to break that first bad impression. Because they are giving you a second chance on what you can deliver. Shift that gut feeling. It’s in your hands.
