Price tags
Andy’s at a department store, looking for some things to buy and saw this mic… that didn’t have a price. Approached one of the sellers and asked for help. – Andy: “Excuse me. This mic doesn’t have a price…” – Seller: “It does have a price. It doesn’t have a price tag.” :V It’s funny. The same happens when you stop billing by the hour. – Prospect: “What’s your hourly rate?” – You: “I don’t have one.” – Prospect: “So you don’t have a price?” – You: “I do have a price for you. Just not…
Perks of parenthood
Perks of having a two-year-old in kindergarten: you can get sick out of the blue. ???? Jonathan Stark sent this email: No people, no problems. Well, here i am (people) with a problem. ???? I’ll get back to you later on or tomorrow. For now, rest and lots of liquid. Here’s the thing though: Are you taking care of yourself and pausing? Things will be there when you’re back from that pause.Remember, there will be more dives (post from friend of the list and daily writer James Turner)
You need to convince them
You must’ve heard that to get people to buy from you, you need to influence them. That you need to convince them. And that that is called marketing Marketing is not about convincing (well… bullshit marketing is). People don’t “need to hear a story” to get convinced to buy. They don’t need your storytelling skills (whatever that means) “trying to convince them to buy”. Here’s why When you’re trying to convince someone to buy from you —let’s be honest— you don’t have their best in mind….
Resistance
When you’re leading, you’ll hit resistance. That’s only natural. Even when the ones you’re leading fall under the innovators part of the curve [innovators, early adopters, early majority, late majority, laggards], not all of them will have the same risk tolerance. When they feel threatened, they’ll fight with nails and teeth to not break “that tiny part of the new status quo”. Here’s the thing: How do you build buy-in quicker?In 2 steps: Create a system for them to thrive. Build demand. A…
You C*NT
How many times have you told yourself you CAN’T do something? Because… You don’t have experience. You don’t know how to do that. It’s not how things work. Who are you to do that? You might fail. You have a reputation. You don’t have a reputation. You have to take care of your brand. You don’t have a brand to take care of. You’re not ready. You’re too small. You’re too big. You’re too young. You’re too old. … Those are valid reasons. However, are they really true? Let me pose you a challenge:…
Seeing the unseen
How do you get to see the unseen? You dive in. You go below the surface and explore, test and find out what’s under there —what other people don’t get to see on the surface. How do you do it? Take a long step (or flip backwards) into the unknown. Feel the pressure as you go down, how it surrounds you and feels like a blanket. Know your tools and judgement. How are things going on? Is it too deep? Can I see things? Now relax and explore. Question everything. Find the gaps. It’s a new world…
A reputation business
Timing and response
Watch this and hit reply. What does it make you feel?
Red flags
When you see red flags in a prospect or a potential project, call them out. You have 2 options: Saying yes and move forward. Knowing what you’re trading off —and what you’re giving up: being at your best, or… Saying no and move forward. Knowing that when you’re at your best, you can help best. Letting go of what seems like a big or interesting opportunity is hard (and easier said than done), YET think of this: if you get to say no, you get to be in charge of your next step. Seeing red flags…
2 rich cousins
After yesterday’s message (on the response from Samsung to Apple re: their new tablets), this reply by fellow daily emailer Wes Wheless from The Lightbulb summarized the feeling: “It feels like two rich cousins fighting in public” Spot on. Besides the comms and whether or not the message went through in their ads, the overall feeling is the same: it’s all about them. And when you (and your business) focus and react to what the competition is doing right or wrong, you’re missing the mark. It’s…