Japanese wedding
Friend of the list James Turner replied to yesterday’s email with this interesting fact (bold mine): “Funnily enough, getting invited to a Japanese wedding is code for “you have to pay 30,000-50,000 yen” —if people like you and just want to hang out with you and celebrate, they only invite you to the casual afterparty, because getting invited to the actual wedding is super expensive, lol. ” That proves further the point of invitations AND money. If you do get invited to a Japanese wedding,…
No more invitations
“Since you’ve been one of this cohort’s most-consistent members, we would be inviting you to join The Cohort’s Behind The Scenes first.” Want to make your sales not sleazy? Stop inviting people. Unless you’re really inviting them. Have you ever been invited to a dinner or wedding and expected to pay for attending? Me neither. If you were, and had to pay, you’d be thrown off —or feel really weird, like WTF. That’s the same feeling your prospects get when they receive all these “invitations” to…
New to you
Originality can take many forms. It’s more of a spectrum. How original really is everything? Original. not the same as anything or anyone else and therefore special and interesting. Novel. Cambridge dictionary Let’s go back to 1993, me and elementary school (damn! 30 years ago!). Here’s a friend, Diego, who comes to me with his Walkman (yeah. that was a thing) and tells me, “Do you know this song? It’s incredible!” I had no idea. This was the first time I heard this long intro with the…
4 insanely unvaluable prompts to use with chatGPT. (Part 2)
“If you’re not learning ChatGPT, you’re falling behind.” This is a misconception that incentivizes experts into this FOMO of “not falling behind”, leaving how to leverage tech for greater results out of the equation. There were 4 I found unvaluable, yet spreading like weed. These were the first two: 1. Learn any complex topic in just a few minutes. 2. Get ChatGPT to write in your style. Here are the last two: 3. Respond to customer emails. Prompt: “You are a customer service representative…
Non-exclusive
Profit and purpose are not exclusive. Confusing which one is the main driver, that’s the misaligning. One funds the other. Like a car, gas and your destination. Without gas, you won’t go anywhere for there’s no motion. Having too much of one and not the other is like having unlimited gas without destination. You could end up in a cool place. Or drive right into the ocean. Or a wall.
Come original
“To come original it ain’t nothin’ strangeYou got to represent you got come full rangeFull range of emotion full range of styles” Come Original. 311 Coming full range. A call to arms to putting the best of you into what you create, but also to the exploration of the overseen / unseen. To come full range: to use a high level of knowledge with a high level of imagination. That’s how Marty Neumeier defines (in my words) what’s New To The World in his Originality Matrix in Metaskills: 5 talents…
Pancake party
Fellow daily emailers and friends of the list, James Turner and Danny Ruspandini, sent two emails about the same thing: pancakes. → 2 emails The First Pancake (James) The Third Pancake (Danny) → 2 unique (original) approaches → 1 inspiration: Making pancakes All by themselves, they’re great. When combined, they can develop an ability to create greater opportunities. They enabled a rounder view of the whole thing, and improved their takes on each (as mine as well). Were they stealing from each…
Praise you. Adapted from
“We’ve come a long, long way togetherThrough the hard times and the good I have to celebrate you, baby I have to praise you like I should” Praise You – Fatboy Slim. [Or is it?] Original is an spectrum. A first level comes to things that are only new to you. A next one comes from adapting things under a new take. Just like this song. A sample of “Take Yo’ Praise” by Camille Yarbrough mixed with many other samples. It takes things already known in a new way. The thing is, it’s original. It took…
Knowing what to find
Why Finding The Gap and not “finding gaps” or “finding A gap”? Because the focus is on a very specific kind of gaps: in your market. The effect of finding, claiming and owning these kind of specific gaps in your market: you being able to come up with new offerings that stand out. The gaps in your market (and your marketing), they all take different shapes and forms. Market Gaps Product-Market Gaps Category Gaps Communication Gaps Product Gaps Messaging Gaps Pricing Gaps Customer Gaps Research…
Knowledge x Imagination
That’s the formula Marty Neumeier, brand and branding legend, defined for Originality. K x I = O “Originality comes from the exposure of factual knowledge to the animating force of imagination, depending on the quality of knowledge and level of imagination.” Metaskills: 5 Talents for The Robotic Age.2012. Marty Neumeier Meaning, originality is more of a spectrum, with different levels you can tune in. Interesting thing, the more imagination you use, the more original. The more original, the…