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If you find hard to come up with what assumptions look like, I’ll play guineapig for you. 🙂
Brand and Marketing consultants
- Focus on choosing brand or marketing as strategic OR tactical.
- It’s all about storytelling.
- Focus on experiences —selling experiences.
- It’s about convincing people.
- Look for product-market fit.
- Try to create their “own” category
- Will help you build your “category of one”
- Will build you a monopoly of one.
- Bill by the hour.
- Take price, cost and rate as the same thing.
- Focus on “strategy”
- Focus on hacks
- Sell you hacks
- Are growth-oriented
- Get stuck in “purpose”
- Are all agile
- Bring solutions
- Are partners to their clients
- Talk about you having a strong “personal brand”
- Create “though-leadership”
- Are thought-leaders
- Know better than you.
- Focus on educating the audience
- Argue there are blue ocean/red oceans
What would you add to this set of assumptions?
What am I missing? 🙂
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