“You’re always trying to sell.”

“You’re always selling.”

One is the neediness and the push to make a deal happen. It’s looking for an angle on how to make the sale.

The other is about figuring it out early if/when there’s even a deal to happen —while connecting to what’s in it for them. It’s discerning if there’s a fit, and inviting the prospect to decide for a No from the start.

One is looking for the angle, the other is about helping.

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